Steve Jobs: 'we tried to buy a company called AdMob'

We'd previously heard rumors that Quattro Wireless was Apple's consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today's iPhone OS 4.0 event: "we tried to buy a company called AdMob... but Google snatched it away." Indeed they did, though that deal hasn't yet been approved by the Federal Trade Commission while Apple's already up, up and away with its iAd solution, so it seems like everything shook out for the best -- if you're an iPhone developer, anyway.

[ounkeo Posted May 4th 2010 1:07PM]

You know you need a reality check when you start defending and even praising a company for wanting to pump out ads to you.

It doesn't matter the reasons for it. You're way too far up someone's dark nether regions ( too far to come back down) if you praise ANY company for delivering ads to you. Especially when YOU PAY a hefty fee for the platform of delivery.