Samsung, Microsoft work PlayReady DRM support into upcoming devices

The reality of PlayReady's ability to extend DRM'd media across devices still seems to be more theory than reality (just ask Nokia) but if/when protected content wants to stay that way, Samsung hardware will be ready. The first of the company's products with Microsoft's DRM scheme baked in are expected to ship this year, with an expected migration from the old Windows Media DRM wrapping up across all product lines by 2012. We're still dreaming about sliding content access from Zune to Galaxy S to Media Center PC to our remote and back, and will remain secure in our cryosleep chambers until it comes true...

[bob e Posted Apr 15th 2010 2:36PM]

Excellent news!
I'm not sure what all this means however...

[Extinction Posted Apr 15th 2010 4:10PM]

What happened to playforsure?

[aubreyq Posted Apr 16th 2010 1:27AM]

@Extinction It was renamed to PlayReady ;-)

[jagowar Posted Apr 15th 2010 2:38PM]

Zune 1080p smoothstreaming video on samsung tv's would be pretty sweet. If only they could convince the studios to lower their prices I'd use it as my primary movie service because the quality is very good.

[mullingit0ver Posted Apr 15th 2010 2:44PM]

Sweet, DRM? Really? Just what I've been asking for! Oh Microsoft, you DO listen to us.

[Quikboy Posted Apr 15th 2010 6:54PM]

@mullingit0ver : Pretty much all Zune Marketplace songs for purchase are DRM-FREE, so Microsoft has listened in that regards.

I doubt PlayReady is meant for that. I think it's to extend subscription services (aka, content you can use for awhile, but isn't yours to keep...) to other devices rather than content your purchased and intended to keep for sure.

[killplay Posted Apr 15th 2010 2:45PM]

why stream video from a device that's in the same room as your TV? Especially from right in front of it? Just plug it in.
Yes i know the reasons why you might. It's rhetorical frustration. Trash the DRM

[comix Posted Apr 15th 2010 2:47PM]

And what if in a few years Microsoft abandons this DRM scheme aswell? Fool me once...

[thisissostupid Posted Apr 15th 2010 2:47PM]

Who the hell cares about this...Nobody wants to know about this crap!!!

[hero785 Posted Apr 15th 2010 2:49PM]

Why not make up your mind, you are either going to push for DRM all the way or drop it for good. Most of us don't like it anyway so why keep feeding us crap that we don't like at all

[The Madman Posted Apr 15th 2010 4:58PM]

@hero785 But it's good for you! Just look at Ballmer's excellent physique!

... Oh.

[Kwame Nkrumah Posted Apr 15th 2010 2:49PM]

More DRM!

[Apple Google Microsoft Posted Apr 15th 2010 2:51PM]

Ew drm. Good thing I haven't paid for any digital content in years...or ever actually! :)

[Gonzie Posted Apr 15th 2010 3:01PM]

ready to get burned again oem's?

[Leroysboy Posted Apr 15th 2010 3:14PM]

Microsoft don't know what they wanna do! They tried this a few years back & it failed. Why are they repeating failed attempts. Seriously MS y'all not a bad conpany but y'all tend to make some stupid decisions.

[xtasi Posted Apr 15th 2010 4:23PM]

@Leroysboy DRM is not "rights", unless it mans taking them from you. It's the studious that insist on it. Take a look at any other video service. Other then Apple devices, where else can you play your iTunes purchase videos (yes, the PC is "Apple device" as long as you have to play it through iTunes).

[JakeInDC Posted Apr 15th 2010 4:39PM]

I will never purchase a DRM device. It's just too restricting of things I like to watch / listen to. It's great for the money-grubbing movie studios/record companies though.

Why the hell would ANY consumer support DRM????

[The Madman Posted Apr 15th 2010 5:02PM]

@JakeInDC Ignorance is bliss... to Microsoft.

[Emiliano Posted Apr 15th 2010 5:41PM]

Silverlight going into CE entertainment devices and now this. Seems like Microsoft is making a bigger play for your Home. Media Center 2012?

[streamOG Posted Apr 15th 2010 6:46PM]

PlaysForSure [Windows Media Rights Manager] has been replaced with PlayReady. You can transcrypt a license of a WMRM managed file using a PlayReady server though.

Christopher Levy, CEO
BuyDRM

http://www.flashdrm.com
http://www.smoothdrm.com
http://www.silverlightdrm.com
Posted 1 day ago | Delete comment

[streamOG Posted Apr 15th 2010 6:48PM]

http://download.microsoft.com/download/7/6/D/76D540F7-A008-427C-8AFC-BE9E0C0D8435/Using_Silverlight_with_Windows_Media_DRM-Whitepaper_FINAL.doc

Christopher Levy, CEO
BuyDRM

http://www.smoothdrm.com
http://www.silverlightdrm.com

[Quikboy Posted Apr 15th 2010 6:49PM]

I don't like DRM either, but I think this is more or less for media RENTALS (aka subscription services). You don't own the media, but just pay a small fee to view it once, or pay some more to have access to many titles in the company's collection (Zune Marketplace?), or maybe it will be ad-supported to be free. Either of those options aren't meant for you to keep the media, thus the reason why DRM is there to ensure a person doesn't keep using the file past it's due date.

Now for content you do buy and intend to keep, that should definitely NOT be DRM'd.

I'm thinking by fall, Microsoft is going to have some nice video rentals on Zune Marketplace...

[DOGBREATH Posted Apr 15th 2010 8:44PM]

Say it with me:

DRM WILL NEVER SUCCEED.
DRM WILL ALWAYS BE BROKEN.

DRM WILL NEVER SUCCEED.
DRM WILL ALWAYS BE BROKEN.

DRM WILL NEVER SUCCEED.
DRM WILL ALWAYS BE BROKEN.

DRM WILL NEVER SUCCEED.
DRM WILL ALWAYS BE BROKEN.

When will these IDIOTS learn?!?!?!?!?!?

[mgrochowalski Posted Apr 15th 2010 10:02PM]

So us PlaysForSure people are screwed again? Seriously, how about trying to make everything compatible rather than deliberately breaking it with the likes of Zune and this.

[chrisj979 Posted Apr 16th 2010 12:17AM]

Nevermind DRM, where do I find that remote?

[Valicore Posted Apr 16th 2010 1:16AM]

Right. Microsoft Plus DRM Equals GINORMOFAIL. When a company f-s up something as bad as Microsoft did PlaysForSure should not give another try. Just means alienated early adopters or even not so early adopters, and a bad taste in the mouth for anyone who knows anything ABOUT DRM.

[boomshadow Posted Apr 16th 2010 2:20PM]

If it's anywhere near as unreliable as PlaysForSure apparently was, it will be nicknamed "PrayReady" in, oh, about now. ;)