Apple appears to be casting an eye out to new shores, judging by the latest of its patent applications to go public. Filed in September 2008, this primarily relates to adding bonus digital content to event tickets, whereby swiping your entry pass to, say, a concert or a sports event into an electronic device would result in you gaining access to related goodies from "an online digital content service."
Additional claims describe the use of an electronic device (read: iPhone or iPod touch) as the carrier of the (digitized) ticket, allowing the user access to the event itself as well as "at least one other event-related benefit." The whole thing is focused on the use of near-field communications
as the data transfer method of choice, something that Apple's hardware is not yet equipped to handle. Then again, NFC interaction is also referenced in a separate patent application (from August 2009, see WIPO link below) for peer-to-peer payments, suggesting that Cupertino might have more than a passing interest in the contactless transfer tech. What do you think, will you be buying your Steelers tickets with a side order of iTunes?