Sure, you might hear the words "Worldwide Developers Conference" and start to yawn, but in Apple parlance we're looking at a likely announcement of a new iPhone (the 3GS was shown at last year's event) and maybe a sneak peak at a new version of OS X. Whatever else Apple might have in store for all of us is anyone's guess, but suffice it to say that we expect to be bringing you the meat from the opening keynote just like always, though specifics on that keynote have yet to be announced. PR is after the break, full of non-revelatory software development topics that will be covered at the conference.

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Apple Worldwide Developers Conference Kicks Off June 7 in San Francisco

CUPERTINO, California-April 28, 2010-Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 7 through June 11 at San Francisco's Moscone West. The five-day conference includes the first ever iPad™ development sessions and hands-on working labs for iPhone® OS 4, as well as Mac OS® X core technology labs.

"This year's WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world's most advanced mobile operating system," said Scott Forstall, Apple's senior vice president of iPhone Software. "WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better."

WWDC 2010 is focused on providing advanced content for skilled developers across five key technology tracks: Application Frameworks; Internet & Web; Graphics & Media; Developer Tools; and Core OS. Apple engineers will deliver over 100 solutions-oriented technical sessions and labs. WWDC 2010 gives an incredibly diverse community the opportunity to connect with thousands of fellow iPhone, iPad and Mac® developers from around the world.

Sessions offered in support of the five technology tracks include:

* Application Frameworks: Implementing Local and Push Notifications; Future Proofing Your App; Understanding Foundation; What's New in Foundation for iPhone OS 4; Advanced Cocoa® Text Tips and Tricks; API Design for Cocoa and Cocoa Touch®; Advanced Gesture Recognition; Integrating Ads with iAd; Building a Server-driven Personalized User Experience; Using Core Location in iPhone OS 4; and Calendar Integration with Event Kit.
* Internet & Web: Delivering Audio and Video Using Web Standards; Getting the Most Out of Safari® Integrated Developer Tools; Using HTML5 Local Data Storage; Adding Touch and Gesture Detection to Webpages on iPhone OS; and Creating Info Graphics with Standard Web Technologies.
* Graphics & Media: OpenGL ES Tuning & Optimization; OpenGL ES Shading & Advanced Rendering; OpenGL ES Overview for iPhone OS; OpenGL for Mac OS X; Game Design and Development for iPhone OS; Introduction to Game Center; Setting Up Games on Game Center; Game Center Techniques; Core Animation in Practice; Discovering AV Foundation; Editing Media with AV Foundation; and Advances in HTTP Live Streaming.
* Developer Tools: Developer Tools Overview; Designing Apps with Interface Builder; Working Effectively with Objective-C® on iPhone OS; Mastering Core Data; Advanced Objective-C and Garbage Collection Techniques; Advanced Performance Analysis with Instruments; Mastering Xcode for iPhone Development; and Adopting Multitasking on iPhone OS.
* Core OS: Network Apps for iPhone OS; Core OS Networking; Creating Secure Apps; Developing Apps that Work with iPhone OS Accessories; I/O Kit Device Drivers for Mac OS X; and Simplifying Networking Using Bonjour®.

Additionally, there will be five iPad and five iPhone Apple Design Award winners announced at WWDC 2010. There is no requirement to enter and winners will be selected from the App Store based on criteria that includes design, technical excellence, innovation, quality, technology adoption and performance.

Visit the Apple Worldwide Developers Conference 2010 website for registration and more details at developer.apple.com/wwdc.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

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Apple's WWDC kicks off on June 7th this year