Pure's stylish internet radio lineup ships to America on July 1st
By Darren Murph 
posted May 3rd 2010 8:00AM
posted May 3rd 2010 8:00AM
PURE's DIGITAL RADIOS TO BE AVAILABLE IN THE US ON JULY 1
Global Leader in Connected Audio Brings Award-Winning
Product Family to North America
San Francisco, May 3, 2010 – PURE, the global leader in digital and internet-connected radios, today announced that three of its highly anticipated products will be available for purchase in North America on July 1, 2010. First unveiled during the company launch at CES in January, PURE's line of next-generation connected radios transform how consumers access, store, share and interact with digital entertainment such as music, internet radio and podcasts.
Says Paul Smith, general manager of PURE worldwide: "The reception we received at CES was overwhelmingly positive, validating our belief that North America is ready for a radio that moves beyond broadcast audio. North America is a connected market, and our product family will help consumers get closer with and stay connected to the digital content that they want, when they want it."
On July 1, 2010, three of the five products showcased at CES will be available for purchase at www.pure.com. With a product that fits every digital lifestyle, PURE fills a substantial void in the North American audio market: radios that look as good as they sound while keeping consumers connected to the content they love. The initial wave of PURE products available in this market include:
EVOKE Flow
Winner of more than 30 awards, including 'Radio Product of the Year,' PURE's groundbreaking EVOKE Flow was the first truly connected portable radio. Light and portable with inputs for an iPod dock or additional speakers, the EVOKE Flow is at home in any room in the house, from the bedroom, to the kitchen and living room.
Oasis Flow
A stylish weatherproof case, rubber seals and a cast aluminium framework combine to make Oasis Flow the most rugged, internet-connected radio on the market. The perfect radio for anyone who wants to stay connected while working or playing outdoors, Oasis Flow features a built-in rechargeable ChargePAK battery for hours of continuous listening.
Siesta Flow
The connected-consumer's alarm clock, Siesta Flow brings the power of internet radio to the bedside. Small and sleek enough to fit any bedroom space but powerful enough to serve as that room's primary stereo, Siesta Flow also provides access to 365 different alarm tones – one for every day of the year. There are also four independent alarms, a selection of ambient sounds to go to sleep to, plus the unique PowerPort™ which provides power for USB accessories such as mobile phone chargers, reading lights, bedside fans and cup warmers, solving the problem of having insufficient power points next to the bed.
All PURE products will have access to PURE's proprietary radio and media portal, the PURE Lounge (www.thelounge.com), enabling users to organize their favorite stations into shared folders and automatically synchronize content choices on both the radio and the online portal. The PURE Lounge also contains content unique to PURE such as PURE Sounds™, a library of tones that set the perfect mood for the listener. A living platform, the PURE Lounge is growing all the time and will continue to deliver many more new and exciting features to the North American consumer.
"I'm looking forward to bringing the innovation, design and value of PURE's products to North America, exposing consumers here to some of the most exciting advances in audio technology," said Charles Bellfield, general manager for PURE North America.
PURE will also introduce Sensia, its flagship connected radio and the centerpiece of the connected home, and the Sirocco 550, a complete digital sound system, to North America. Pricing and availability for each will be announced soon.
Pricing and availability
The EVOKE Flow, Oasis Flow and Siesta Flow are all scheduled to be available for purchase on July 1 for respective MSRPs of $229, $249 and $139. PURE products will be sold through online channels initially such as www.PURE.com, with further retail plans and expected availability to be announced later in 2010.
woot! 1st comment!!!
@rk151094
"EVOKE Flow is at home in any room in the house,"
home, house, room, bedroom... what?!!!
lol... took me a while to understand! :)
by the way, rk151094.... quit being a child! Noone's going to hand you a candy!
Pretty cool
get back to me when you can get the cost of these repurposed am/fm radios down to closer to $50.
@SpongeBobPistolPants Actually they're repurposed DAB (Digital Audio Broadcast) radios. DAB is an over-the-air digital radio system that much of the world gets to enjoy but the US doesn't (the US never likes adopting standards that were not invented here).
I love stuff like this.
I was given a Livio Internet Radio featuring Pandora for Christmas and I'm loving it big time.
However, I'm also paying for a data plan on my phone.
For that reason I hacked together a "universal boom box" from a Sirius Starmate Boom Cube, a swiveling Bracketron Mount, and a 12volt-to-USB power converter.
The result is a great sounding -portable- internet radio/sound system that gets more leverage on my unlimited data plan, charges my phone (or any other device) from it's USB power port, and utilizes my phone, something I always have close by anyway.
I considered submitting it to hackaday, but it just seems to be so obvious that I'm sure other people are doing it.
I LOVE the idea of an internet radio, but they all seem to be way too expensive. Seems that a wifi-enabled smartphone could do the exact same thing, and not have to carry around another piece of gear.
@Hazdaz Yes-in a ghetto sort of way. However, if great sound, an intelligently designed menu system and controls and other radio niceties like sleep timers and such make for a great experience that's very worth the price. Consider how much people spend on Sirius/XM equipment this is a subscription-free no-brainer.
@darex
So smartphones are ghetto now? Gotcha!
@Hazdaz Pretty much. I've been listening to Shoutcast stations on my phones since I had my Treo 650. Granted back then I was limited to 96k-128k streams since I was on 2G data but since the move to 3g (soon 4g) devices, I've never lacked for any internet streaming on the road. shoucast.com indexes tens of thousands of free streams and you can find some real gems in there programmed by real people who know and love music...the way radio should be but isn't.
Coming after the Sony Dash, these look kind of weak.
I like these but my chumby one does internet radio and more for about 100 bucks. Idk.