Fraunhofer's 3D posters make your fish-based advertising really pop
By Tim Stevens 
posted May 4th 2010 9:04AM
posted May 4th 2010 9:04AM
posted May 4th 2010 9:04AM
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Fish based advertising is the future!!
@Stevenk
like that jaws 19 advert in back to the future 2?
@Wiggy Fuzz
That shark still looks fake.
I'm impressed Fraunhofer. I'm sure you'll prove to be a satisfying meal.
@Perfect Cell
Fraunhofer themselves can't be eaten. It's an organization of research institutes. But I agree, they invent pretty cool stuff. :-)
And what is the price of one lens?
@Atkins
And what is the price of one five meter fish?
@Atkins
On my wall
* Stick Bills *
Let's be real. We can't handle this technology yet. The 3d ad would loose it's shock value when you see someone drawn a classical sharpie penis on it.
@Failbait 2D Phalis FTW.
Reminds me of the 3D shark in BTTF II.
@microlomaniac
Came here to say that, leaving satisfied
/can't believe it took that long for someone to mention it
//MCFLY!!!!
@whiskers Turns out I'm not the first one.
Anyway, I'd walk up close to those, just to check out those lenses.
@microlomaniac
Except that this is impossible since no portion of the 3D scene can appear outside the edges of the poster.
This is often done in 3D advertising, presumably since there is no other way to depict 3D in a 2D ad, but at the same time it always kind of irks me as false advertising.
Arrrgggh me ship has sunk and its drivin' me nuts!
Oh! Time to pee on the floor again! X-)
Reminds me of "2057" on Discovery Channel that tries to predict the future. In it this kid has a poster that he sends his 3D pet shark to, of course... that same pet shark also turned into a virus and took out the entire city's computer systems...
What no video evidence? ;-)
The 3D effect can be shown my moving a traditional 2D camera left and right whilst focusing on the poster, but I'm guessing they don't really properly exist yet!
How distracting would it be to have a 3-D adverts popping out at you when driving through a city.
Just for laughs they should have a poster which makes it look like your about to run someone over - the advert could be for a specsavers.
Awesome Poster! What year is it, dude, 1992?
Haven't fully 3D images (holograms) been around for quite some time?
I remember seeing a bunch of them in a shop about 7 years ago. I'm still sorry i didn't ask how much they cost and that i didn't buy one :(
Oddly enough, i haven't seen a single hologram anywhere since then
Cracker Jacks had this figured decades ago.
It should say "When was the last time you walked INTO a billboard"
Fish would be interesting. Calvin Klein and Victoria's Secret would be compelling.
Fraunhofer isn't a company, it's a society - a german research institution, partly founded by public money.
Fraunhofer could change the world for us. I never forget their Glasses Free 3D running on a normal Philips TV at Cebit. So now i just don't want a 3D TV using glasses at all.
On the topic of BTTF II, no one mentioned lenticular colourshifting hats.
Today it has been achieved and it is being commercialized in Spain, such images with lenses of 1.25 mm or 20-inch lenses.
Actually, this technology is not new, if it is true that recent times are getting an excellent quality, almost, these days, it has gotten to produce it industrially with a really very low cost.
The optimal size at the moment is a traditional MUPI (1.2m. X 1.8m high). It's true you might get a panel of five meters cracked, but the problem lies in the placement of such portions in the same plane, they must be perfectly flat without any kind of inclination, so this would give us a picture also cracked.
You can see examples http://www.lenticular3d.es/es/lenticular/gran-formato/posters-mupis-opis.html