AT&T Extends U-verse Brand Across Screens With Introduction of U-verse Online
DALLAS, May 5 /PRNewswire-FirstCall/ -- AT&T* today introduced U-verse Online, the newly rebranded and expanded AT&T Entertainment website that lets you watch streaming TV shows, movies and video clips on your PC. U-verse Online is open to any online user at att.net/uverseonline, and it offers additional features and account integration for AT&T U-verse® TV customers.
U-verse Online is part of AT&T's strategy to make popular U-verse content available to consumers across multiple screens, including the TV, PC and mobile devices. In March, AT&T previewed plans to offer U-verse Mobile, a mobile app that will allow U-verse TV customers to download and watch select shows on their Wi-Fi enabled mobile phones later this year.
"The benefits of multi-screen convergence are coming to life for AT&T U-verse customers," said Dan York, president of content, AT&T. "With AT&T U-verse, you can enjoy your favorite content on U-verse TV, U-verse Online, and soon, your mobile device with U-verse Mobile. We have an unmatched ability to deliver on the multi-screen vision, and working with leading programmers, we're providing entertainment to consumers in new and integrated ways not yet offered by our competitors."
U-verse Online is now also home to a wide range of U-verse TV information (formerly found on the AT&T U-connect site at uconnect.att.com), giving U-verse TV customers a one-stop online destination for details about U-verse TV programming and television events, including channel lineups, On Demand titles, Pay Per View events, interactive U-verse TV apps and more. U-verse customers can also schedule and manage DVR recordings directly from U-verse Online with U-verse Web Remote Access.
U-verse Online features tens of thousands of hours of entertainment, and since its initial launch in September 2009, has continued to add content from additional networks and studios.
Later this year, AT&T plans to offer U-verse TV customers the ability to log in to U-verse Online for access to even more TV content choices and features at no extra charge.
U-verse Online is the latest example of AT&T delivering compelling cross-platform content. AT&T has a unique set of integrated services and networks that make it easy for an audience of millions to enjoy and follow their favorite programming across devices.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.