E-readers as a whole best be watching their backs (or planning a wave of new functions, one), but it's safe to say that having color displays would give 'em a leg-up on the retina-killing, battery-draining LCD-based alternatives. Plastic Logic is still working to get its first e-reader (the decidedly not color QUE, for those curious) into the paws of consumers, but already the outfit is planning for the next big thing. Achim Neu, Director SCM, recently spoke at the International Electronics Forum, reportedly stating that his company is aiming to "have a manufacturable color display by the end of 2011 and move it into volume production in 2012." Details beyond that were scarce, but still, 2012 seems a long ways out -- if Qualcomm can get its color Mirasol panel into shipping products, there's a better than average chance that none of this will matter.