In-flight entertainment might not be high on everyone's list of priorities, but from this July, it might become a new point of differentiation between airlines. Bluebox Avionics has announced its new Ai IFE system, which seems to mostly involve just giving travelers an iPad to play around with while gliding through the atmosphere. It "leverages the power, flexibility and quality of the most advanced consumer device ever produced" (they have an Evo 4G? Zing!) and offers Bluebox's proprietary security solution and tailor-made apps for each airline. One international carrier has already signed up and more are expected to follow.