Want to draw attention to an otherwise ordinary piece of consumer electronics? Do something emotive like, say, smash a giant Apple ice sculpture in front of the world's Chinese press. Besides putting the boys in Cupertino on notice, Hanvon's officially launching the company's TouchPad B10 -- a 10.1-inch multitouch capacitive slate that we went hands-on with back in March. A €500ish device that runs Windows 7 on a retired 1.3GHz Celeron M ULV743 processor and Intel GMA 4500 graphics capable of delivering about 3.5 hours of battery life. Other specs include 2GB of memory, a regular ol' 2.5-inch 250GB or 320GB hard disk, HDMI-out, and WiFi. Watch the theatrics after the break while we wait for Hanvon's 1 million units sold announcement.

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Hanvon CEO smashes Apple effigy at TouchPad launch (video)