Nokia has come to an agreement with all of them to provide in-car apps and greater smartphone integration tech. This, of course, isn't the first move from the company (which has been showing off its Terminal Mode dash lately), but it certainly could be a major coup for Espoo. These five are by far the dominant players in the European market and certainly have a lot of clout worldwide. Exactly what sort of apps and integration remains to be seen, but recent statements from Audi may give a glimpse, saying it wants users to be able to "download heated seats." Naturally you can't download heating coils and circuitry, but the company could cut costs by just building that option into every vehicle and then enabling it via in-car purchase -- probably on a chilly January's morn. Distasteful? Yeah, just like paying extra to unlock "downloadable content" that's already sitting on the videogame disc.