Nokia and Yahoo announce 'worldwide strategic alliance' on email, IM, maps, and more
By Paul Miller 
posted May 24th 2010 10:05AM
posted May 24th 2010 10:05AM
During Q&A the big answer to everything seemed to be "scale," but we also heard Carol toss in "downstream" at an opportune moment. When asked how this relates to Android, iPhone and so forth, Carol clarified that this doesn't change anything they're doing on those fronts. "It's not exclusive from that point." Each service will be branded as "powered by Yahoo" or "powered by Ovi." Yahoo will be announcing some "social-like" services for its mail and IM soon, but it's unclear if that's specifically related to this announcement. Neither company is talking financial specifics, but Olli-Pekka did make it very clear that a Yahoo-branded device wasn't forthcoming.
But, who uses Yahoo mail anymore...?
@Almo a lot of people are using Yahoo mail because they are the email provider for AT&T highspeed internet users (dsl and uverse)
@Almo
theres 30+ People in my address book.. next.
@Almo
I do. I find their e-mail UI to be the best out of all actually. I rarely use Gmail and Hotmail.
@Almo
Yahoo mail is awful but it is still the most popular online email service, mostly second or third accounts i would guess.
@MegaJapan lol i use live and gmail for personal email and yahoo as my junk email account... i dont really prefer any of them over the next, theyre all just email to me. That being said i use live the most because it is attached to my HD2
@SteveyAyo
weird.. i also use yahoo for my junk mail
@Almo
It is not about that, it is about the fact that Nokia can use Yahoo experience in these services to power theirs, without losing their own branding. In return Yahoo gets.... Maps! Win win.
@Almo Yahoo! are huge in Asia... absolutely huge. I've worked with a few Indian folk and they used nothing but.
@Almo
My Yahoo! email address is the one I use for spam/ordering things online and it doesn't get checked too frequently. I use Gmail for my personal and every-day emails.
@Dale P
I've noticed the same while I was in Japan. Not just for email either.
Mhh, don't know... this deal looks a bit one sided to me. Yahoo will be integrated and therefore advertised on all new Nokia smartphones.
And Nokia will get what? The web service that is found almost at the bottom of the Yahoo page. And the don't even advertise it with 'powered by Nokia'. It will say 'powered by Ovi' that even fewer Americans ever heard before. How will that strengthen the brand Nokia in the US?
Yahoo is the only email that provide push notification fir email on the iPhone. Make an account n try it. The only thing that gmail has over yahoo email (talking only about iPhone) is that it give me a folder to save some email n yahoo email don't provide that
@Almo
Don't knock this alliance. If "Revenge of the Nerds" has taught us anything, it is this:
An alliance of disesteemed rejects can triumph, and provide us with zany antics.
Win/Win
@defunctgod
+1 for keeping it real!!! Like the lil homies in the hood!!!
@SeeKo said:
"Mhh, don't know... this deal looks a bit one sided to me. Yahoo will be integrated and therefore advertised on all new Nokia smartphones."
You are mischaracterizing or misunderstanding what's happening here. This isn't an advertising deal. This is about support for Yahoo's email experience built into Nokia devices, as well as Yahoo IM becoming the backbone of Ovi Chat, and possibly Ovi Chat being compatible with Yahoo IM accounts.
Most smartphones can already access Yahoo email accounts, but can you support the junk mail features? Trash can? These things can soon be realized with this agreement.
"And Nokia will get what? The web service that is found almost at the bottom of the Yahoo page. And the don't even advertise it with 'powered by Nokia'. It will say 'powered by Ovi' that even fewer Americans ever heard before. How will that strengthen the brand Nokia in the US?"
Besides the access to Yahoo's advanced webmail management features and large user base, a proven and most popular IM protocol as the backbone for Ovi Chat, meaning Ovi Chat could become the standard for IM for desktop and mobile. Nokia just gained the largest chunk of consumers not under the Google or Microsoft service umbrella, and added it to its already massive Nokia/Ovi service umbrella.
And that massive userbase of email users? Many of them are PAID email consumers, with matching landline data connections and TV services, a pleasing demographic to have as an audience. These are paying consumers, not the free Hotmail and Gmail users that come from Microsoft and Google.
Nokia will strengthen its brands the way it did everywhere else. By providing a complete offering of services and devices to fit the most people's needs, and do it better than the competition. The US hasn't been allowed to access those services and devices for the most part thanks to carriers, but that barrier has fallen some, and Nokia will get a chance to make up some ground.
@Almo
It's odd to me that people here always ask who uses yahoo when they are discussed. Realize that millions do and that they have a strong small business side as well due to their web hosting. Again, not everyone is in the tech sector out there and people on tech blogs need to broaden their view of what is normal in this world.
@Almo
Actually, I recommend yahoo to family members who aren't too computer savvy. As much as I love Gmail, it's interface is not as straightforward as that of Yahoo Mail.
Ahhh, the last gasp of breath of a dying man. It's over johnny, you guys are irrelevant now.
@r19578 Yahoo is still good when it comes to email but aside from that, I don't know.. things get a bit frisky when Carol comes around. Opinions. http://j.mp/carol-bartz-jynxed-yahoo-for-real
@Almo
It wasn't a year ago that I did research for our client in the APAC region and Yahoo! mail was number 1 most used mail, followed by Hotmail then Gmail.
There are also more searches from Yahoo! in the region.
Google is big, but it isn't the only player. Keep in mind their Asian presence isn't as strong as Yahoo! (and asia is a huge market).
I don't know how well yahoo is doing in the rest of the regions, but in Asia, it's still doing well and is a trusted brand.
@MegaJapan : you have GOT to be kidding me. Yahoo is the most ugly and ad-infested email provider, on par with AOL. Gmail owns all. Even if I get downranked for this, I don't care.
Yahoo....
Yahoo.........
.....I'm drawing a blank. Isn't that the chocolate drink? You guys misspelled it...
@skyblaze
Everyone merging; Apple going ALONE.
"Worldwide strategic alliance" you say.
I didn't know Nokia needed another sewage plant.
Hope we can get somewhere with this now...
@MegaJapan
I guess both Nokia and Yahoo hope they can get somewhere with this as well.
@MegaJapan
It's pretty rare for me to come across someone who uses Yahoo nowadays. I used to be an avid Yahoo user myself but moved on to Gmail... I guess when all my friends starting using Google Talk I didn't have much of a choice. But soon after it grew on me... a lot. Then Android came out and now Gmail's all I use... for like, everything, lol. Nice to know Yahoo still has supporters though. Maybe Nokia increase it's popularity even better
@skyblaze
*CAN increase it's popularity
Engadget... edit button, please? kthanxbai
@skyblaze
You just accused them of bias in the other thread asshole. WHY should Engadget do anything for you?
You're just another android whore who insults Engadget daily because they dare to put "breaking" on Apple news.
@skyblaze
Something tells me I will be making the switch to Gmail permanently as well, eventually. i have no problems with Yahoo! whatsoever, but I've had the accounts for many years, and I'm subscribed to more sites than I can count with my fingers and toes. But I like integrated stuff, like Hotmail in WinMo or Gmail in Android. I never did like hotmail though, that's for sure.
@TheLondonExchange you need to see a shrink!
@TheLondonExchange
Technically, Engadget wouldn't be adding a feature for "him" or any other member in particular. It's something that has been requested for years. Everyone is susceptible to typos, including Engadget themselves in quite a number of entries. But I highly doubt it will ever see fruition either way.
@TheLondonExchange
You are insane. Go see a doctor.
@TheLondonExchange
London Exchange?? What's up, it's been forever, dood! No, sir you read into it too much. Nowhere in there did I say they were biased... I just found it unnecessary to label an article breaking when all it was saying was that the CEO of one's company was going to represent said company at WWDC. I find that way too obvious to make "Breaking News". In fact, what would be breaking is if he WASN'T going to be there...
Many other people besides myself brought this up - and were upranked by even more who shared the same sentiment... I think you're overreacting
Also, last I checked I had a Nexus One, N97, N900, and Touch Pro 2... oh, and a Palm Pre Plus on the way (to be delivered today, actually). I'm not an "android whore".
..........can we stay on topic now?
@skyblaze I feel you don't need to explain yourself to this guy. He seems pretty unstable. Who knows who he'll lash out at next.
@skyblaze
I'm not overreacting...
That thread is just another example of how this site is overrun by Apple Haters who just insult Engadget (the writers and the site itself) day after day because their beloved google isn't important.
Well the site doesn't belong to YOU. It belongs to them. And they can label whatever they want to label as "breaking".
Just because people upranked that doesn't mean you were right. It just means you won a mini popularity contest on the internet. Which isn't hard when you know exactly what to say to please the crowd.
Its not rocket science. Say anything against Steve Jobs or Apple and you'll get upranked. Say anything positive about Apple and against Google and you'll be downranked.
I say if you don't like Apple so much go to another freaking website and stop attacking those of us who do.
More importantly STOP commenting in Apple related posts...
@N900
Isn't this like a big nice family now...?
@MegaJapan
Ahah, I never liked Hotmail either... In fact this Engadget account is linked to my Hotmail because all of the "So-and-so replied to your comment on Engadget!" emails get sent there and I never have to look at them pile up by the hundreds (literally) over the months...
My Gmail is for friends/important stuff/subscribed sites that need regular supervision (ie. Paypal, eBay, etc.), My Hotmail is for spam/sites that make tons of user generated shizzle, and my Yahoo tends to get filled with stuff that's mostly from stores... you know, when you get a card from Borders or Hot Topic or Circuit City or something and they need to link it to an email address... but send you tons of ads that dont go to the junk folder... that's my Yahoo at the moment. Though I do look back on old email from years ago when I used it frequently every now and then *tear* sweet nostolgia...
@N900
oh but it's so much fun to watch isn't it?
http://i17.photobucket.com/albums/b85/cool_dude100/popcorn.gif
(yes, i love that picture)
@MegaJapan
lol, another reason I come here almost everyday ^_^
@TheLondonExchange Ok well think about this ameego: When he said "Engadget... edit button, please? kthanxbai" Do you think he said it like this "Engadget you suck, make a damn edit button already, ok?!"
I thought he meant it playfully "please? kthanxbai" doesn't sound like he being terse or pressing or however you read it as.
Engadget has the right to do whatever they want and that's fine, it's not like he was getting on their case.
How 'bout you stop telling people what to do and where to comment, since skyblaze has the right to comment wherever the fuck he feels like it. Seriously, how can you defend Engadget in that regard and then get pissed at skyblaze, more to the fact that he isn't an "Apple Hater" as you so like to pass that moniker along to anyone who makes so much as a joke or inquiry towards the company?
Simple, you're an ass. That's pretty much it, and you have the most sensitive of sensitivity towards articles that pertain to Apple news. So much that you believe if you "Say anything positive about Apple and against Google and you'll be downranked." PARANOIA at it's finest.
"I say if you don't like Apple so much go to another freaking website and stop attacking those of us who do."
What? Irrelevant. But what's not irrelevant is the "attacking", because the only one attacking people here, is you.
@TheLondonExchange
*sigh*
@skyblaze:
Oh I see what you're doing there. But for whatever reason, I feel lazy or just forgetful to check multiple e-mail accounts frequently. I already tend to frequently visit this site, facebook, eBay, among other sites I go on daily basis. All my e-mail account are the exact same, [screenname]@hotmail/yahoo/gmail.com too xD.
@TheLondonExchange well he can post anywhere he wants on engadget, you just need to take a few breaths before you respond to his comments. ranting and raving like a crazy person just because he insulted your favorite tech company in no way helps your cause, just makes Apple look bad for having such insane supporters. So again dont tell people where they can and cannot post, instead come up with rational and factual responses to his comments in support of apple... we all know apple could use an intelligent level headed supporter on engadget...
@N900
This is starting to sound like drama/flame wars I would tend to run into several years ago on random forums all over the internet... It was always the same, a hater and a bunch of nonsense vs. someone who used logic to prove him/her wrong, and that made an argument. If it was two nice people, with two nicely decorated opposite opinions, it was nothing more than a nice, perhaps educative discussion. But flame wars can be fun when you're the spectator, you know? You can't help to grab a bag of popcorn *points to Mr.MJ pic above* and just laugh at the spout of nonsense being said by one of the parties...
Good going guys. It's thanks to you that this site remains entertaining ^_^.
@MegaJapan I wholeheartedly agree. The recent popcorn wars of Apple and Adobe have been fun to watch, and those flamewars actually kinda made sense: 'ya had 2 people who believed 2 different things, hilarity ensued.
But check out this case here: An article about a different subject, and everyone's having a nice time discussing the topic. So then some guy comes in and lashes out at everyone and steers the topic to something irrelevant, angry, stupid, wrong, and flat-out hypocritical. Popcorn worthy nonetheless, but you gotta wonder why someone would do something like this.
Or, you could like you said eat your popcorn and laugh at the nonsense the other party is spouting. Looking back, I should have done the latter. =D
@TheLondonExchange omg, shut the fuck up. you take the internets too seriously and people can't enjoy engadget when you go around shouting this bullshit. I am crying out to the editors to ban ur ass honey, you make tech blogs like this completely dramatic and unenjoyable for everyone.
@TheLondonExchange you can say whatever you want wherever you want on engadget, its THE WAY YOU SAY IT that matters, thats why we have the oblivion system. Its beautiful stop getting in a fanboy rage and calmly respond or comment and your experience here will be much better, and if that isnt a solution you like you can always go to Gizmodo where you will recieve a star for your unquestioning and angry apple love that gets you downranked here
@TheLondonExchange
Dude, calm the f**k down. Seriously.
@TheLondonExchange
Oh my... *checks own comment history to see if I've said such thing*... I didn't find anything of the sort, at least for the past 5 pages of my own comments. Most of my comments are very happy happy go go either way =D.
@TheLondonExchange as for your list,
1 - its hard to think otherwise when you guys are in nerd rage ranting from the rooftops about how steve jobs used pixi dust on the ipad to make flash irrelevant despite it STILL being the internet standard
2 - THEY ARE get over it, apple tried to be open and fun loving in the 80s, remember 1984? well that apple failed and from its ashes came a resentful and angry apple that despised the open/consumer friendly mindset
3 - its sad that you are basing your opinion on what steve jobs wants you to think, its called drinking the kool-aid and giving up your own opinions for the sake of the almighty jobs
4 - were YOU shocked that steve jobs would be giving the keynote? its a valid point, like saying its breaking news that microsoft will continue to offer Office/Windows support
5 - Yes iPhone is a success no one is saying its not but that doesnt mean that 4.0 is the pinnacle of Software technology, IT ISNT, the least successful next gen OS was the most capable OS ever, WebOS is amazing but never mainstream, if it had released on ATT and Sprint it might have made headway but at that time people were wary of sprint still...
Calm down and present your argument rationally, do you think anyone would be elected president by jumping off the handle and going into a blind rage during a debate? i would think not