Well, if it isn't a surprise to end all
surprises. Amazon's head honcho Jeff Bezos recently grabbed a mic at the outfit's annual shareholder meeting in Seattle, and when speaking about the "millions" of
Kindle e-readers that he's sold, he pointed out the obvious when questioned about the possibility of a
color version. In addressing concerns that LCD-based tablets may seem more attractive due to their ability to showcase color images and video, he noted that developing color electronic ink remains a
challenge, and while he's
seen things "in the laboratory," the prototypes are simply "not ready for prime-time
production." He also stated that these lust-worthy, mythical displays were "a long way out," but that the Kindle would remain focused as a dedicated e-reader moving forward. Hear that,
Mirasol? That's the ear-piecing sound of a market opportunity waiting to be exploited.
