T-Mobile slide deck chats up myTouch 3G Slide's June 2 launch
After taking a look at this launch deck for T-Mobile's myTouch 3G Slide, it's becoming more obvious than ever that T-Mobile is taking the myTouch brand very seriously -- it's not just about a product, it's about an ongoing line of devices that all prescribe to the same socially-connected principles. In fact, with the effective loss of Sidekick to Verizon now that the ex-Danger team has thrown its weight behind Kin, you might even argue that the myTouch line is being positioned to take over where Sidekick left off, and that's evidenced when you see that they're referring to myTouch as a "franchise" throughout these slides. Follow the break for some of the highlights!
- The carrier's Florida region has sold the most myTouch devices to date (47,262), but when you take a look at individual markets, Kansas City East has pushed the most with 6,911.
- The Slide is being billed as the "first phone truly designed for Family customers."
- As with the original myTouch 3G, T-Mobile will be aggressively pushing a full suite of branded and customized accessories for the Slide. In fact, it's asking reps to shoot for three or more accessories sold "out the door" with every phone.
- You'll see a ton of Slide advertising, both in-store and out on the town. A ton of it.
- 4,000 T-Mobile employees are being designated as myTouch "Champions," including 2,200 in retail stores. These folks will know everything about the phone and work to "foster myTouch fanatics." Careful what you wish for, guys!
- Long-lead press (meaning print magazines, primarily) have been clued in to the phone since way back in March. Lucky devils.
- The official launch is June 2, but it's a rolling launch -- there won't be demo devices in the field until the 7th, for instance, and the ad campaign doesn't kick off until the 16th.
- June 19 is designated in all caps: "STAY TUNED -- THIS WILL BE BIG." We don't know what this is all about; an upgrade to Android 2.2, perhaps? Yet another new myTouch model?
- Overall, T-Mobile's looking for 8 percent of its sold devices (its "handset mix") to be myTouch 3G Slides. Seems reasonable.





























T-mobile bring the Galaxy or Evo, stop release baby android.
@techlord
Exactly, thank you.
Looks like it's made by tonka.
lame.
@techlord
At least they have Android devices. More than I can say for AT&T. Nah, Backflip doesn't count. It's way too lame.
@Frogboy
ATT just start getting androids, they got iphone which t-mobile don't had. and ATT is getting Galaxy which is probably #2 android phone after Evo.
@techlord T-Mobile is getting the Galaxy S. It was demo'd with T-Mobile applications. AT&T is getting the Streak, but T-Mobile might also get that one. Neither will get Evo, but something like it. Plus we have Project Emerald to look forward too.
Designed for a mass public audience. Not people who know or care about Snapdragon, Froyo, 8MP cam, Flash 10.1, etc....
@GeneralThade: fair enough, but then T-Mobile needs to price this accordingly. It makes no sense for a phone with these specs to be priced the same as the more powerful Android phones. (In a previous article, $179 after rebate was stated as the launch price).
myTouch 3G Slide: Pre-Loaded with 2GB of Seagull Porn
@XciteMe
2 seagulls, one baby seal.
@GeneralThade Even worse, it comes loaded with Inter-Species Porn!!!!!!!
I love how often "Restricted Highly Confidential" documents end up on the internet.
@AndrewNeo
Yea, and these employees get tracked down and fired and get nothing from exposing the leak. PPL R SMRT
Wow! A landscape slider!
Sent from my Palm Pre on AT&T
Its a decent device. But really, all these mid-range smartphones that are saturating the market still cost too much to buy outright (this phone will be roughly $450, which is not "mid-range" to me when the N1 is $500), or to get a discount you are forced by all the carriers to have their data plans. A 600mhz processor with a 480x320 screen should be sold to us for no more than $300 outright.
At this time, there really isn't that much of a choice in the US. You either spend $200 bucks (which isn't bad) and sign up with a 2 year contract with a $30 a month data plan tacked on for the most current phone, or you spend $179 with the same terms and conditions for this mid-range phone.
@Bhima: It's not even $179. It's $179 AFTER a $50 mail in rebate. So up front, you pay more for this than several more powerful Android phones (ie: the Droid or the Incredible).
@Bhima
are you suggesting a touchscreen phone with a trackball (nexus one), a horribly redundant design, is high end? bwuahahahah
@BecauseItsNotGoogle it's not completely about the design. The specs are still some of the best out there. And no other heavily lusted after phone has had anything original design wise. The iPhone is a slab, and blackberries have been the same. The pre was original, but didn't do so well. Or are you the one guy in America that likes the backflip?
@thezero4
You have to try this phone out though. It's easily one of the best phones with a keyboard out there. Don't just think it's slow, because it surprised me how fast it is. HSPA+ ftw!
@Bhima No... y
@Bhima naw, you can go to sprint... the highest you'll pay is ten bucks on the Evo, zero on anything else...
@deliteguy I wasn't saying it will be bad, only defending the nexus one. I'm running a mytouch slide Rom on my hero and it's nice, I'm assuming it will be awesome on hardware designed for it.
As a Sidekick replacement it is definitely a great successor. It may not be a Snapdragon powered device but for T Mobile's tweener market it will be great.
'myTouch as a "franchise"'
Sort of obvious--it's competitors have been doing this for the last 2 years:
iPhone, iUniverse.
Droid, Droid universe
(ok Sprint, where are ya?)
@recharged95
sprint will have the htc evo universe
June 19 - iphone??
@chilipalm
Yeah.. that's exactly where you put that.. at the bottom of this slide..
Although the MyTouch was a mid range smartphone with midrange specs, it still felt cheaply built. Holding it felt like holding a fake toy phone. With the Dell mini streak coming out on AT&T and evo on sprint, t-mo needs to come out with a real android contender IMO.
@P00kienrayray
Umm.... Nexus1?
@illie N1 was indeed banded and subsidized for t-mo, but it was advertised and sold by google. Most t-mo retailers don't even know anything about the N1. MyTouch 3G/Fender edition was their flagship android.
Oh snap.. "Compatiable with HSPA+ Network.."
More interested in seeing T-Mobile get the Nexus One in their stores.
@plbelanger Not gonna happen. No matter how great a phone the N1 is, the wave is gone. It's hardware is already on a handful of handsets.
You know I normally think Verizon has the dumbest naming scheme for their android devices, but dammit if T-Mobile puts one more word in the name of that phone it will be a sentence by itself.
@Slick My touch slide open.
@Slick I completely agree. They could at least get rid of the "3G" part. By now, people will assume that a new phone is 3G capable.
I actually love my mytouch, I just hate the nonresponsive touchscreen.
When will TMobile get a REAL android phone. I still have my G1 cause the alternatives suck. And I don't wanna buy a Nexus 1 outright.
buying one as soon as my contract is up :)
Wow a lot of people are hating on this phone! I think it's actually pretty good. I got to play with it for five minutes, and I honestly thought it was very responsive for a 600MHz processor. And the touch screen was also very responsive. Sure it was small, and the resolution wasn't the best, but it was decent enough. And they keyboard is WAY better then any sidekick. I'm definitely getting this phone.
My only complain is the price. 179 AFTER 50 male in rebate? Thats outrageous.
this thing also comes with dragon dictation and swype. Check out the genius button, you can tell the phone to do anything, even compose text by voice. I do agree the name is too long though.
Anyone know the non-contract price?
@beersurfing nm, $429. I'll be more excited about the price in a few months, but for another $80 I can just get a Nexus One... or a Milestone with QWERTY on Newegg