Google officially acquires AdMob
By Ross Miller 
posted May 27th 2010 6:15PM
posted May 27th 2010 6:15PM
It was only a (brief) matter of time once it cleared the FTC's final approval last week (with a special thanks to Apple's iAd): Google is now the proud owner of one AdMob. According to Product Management VP Susan Wojcicki, the company is now integrating all the teams and products together. Full details are at the Official Google Blog, and after the break, check out an email purportedly from AdMob CEO Omar Hamoui.
As you may have already heard, our deal to be acquired by Google has just closed. We are all excited to start working with the team at Google. While we are still working to figure out a lot of the details, I want to assure you of two things:
Our advertiser and publisher partners continue to be our top priority
Our advertiser and publisher partners are our #1 priority now as you have always been. Everyone at AdMob, including our senior executives, sales, marketing, product, engineering, business development, and support teams remain 100% focused on continuing to provide the products and service you have come to expect from us.
We are committed to delivering a smooth integration process
We are starting to work with Google to bring our products and teams together, and collaborate on building new products and features for our customers. Because this will take some time, we will continue to work with you on a business-as-usual basis for the time being. We are committed to making this integration happen as seamlessly as possible and will keep you updated as we bring our businesses together.
We appreciate your business and look forward to working with you in 2010 and beyond. We'll be in touch again soon as we have more details to share - stay tuned.
Thanks Apple!
@Becauseitsnotgoogle2 Troooooooooooooooooooll!!!
@Becauseitsnotgoogle2. (Turns on Lightsaber) You should have stayed under the bridge, troll.
@John Doe
So, Google has joined a mob?
Gmob?
@Becauseitsnotgoogle2 Targeted adverts aren't always a bad thing, as long as you know how to filter out the things you don't need you can find the things you do.
P.S.
Back so soon, and with such an original name.
@Becauseitsnotgoogle2 Seriously have you been living under a rock? Use firefox plus adblock plus.
@Becauseitsnotgoogle2 You were banned because you are essentially wardialing our comments. And we don't like that. Calm yourself, and I will not re-ban. This is a warning.
@Becauseitsnotgoogle2 I always automatically downrank anyone whose username starts with "becauseitsnotgoogle."
Yup, just me helping make the world a better (and seriously less annoying) place!
@Becauseitsnotgoogle2 You were probably banned because (as I said pre-ban) whilst you make some valid point they are watered down by the sheer volume of anti-Android comments without a shred of relevance to the news story/rumour.
If 90% of my posts were "I hate carrots" then i'd expect to be banned too, which would admittedly be the least of my problems in this scenario.
@Laura June
Shoot off a warning shot!
@Becauseitsnotgoogle2
"Im a web developer and id rather have robust accelerators and web slices and the only browser with the best security"
I thought you worked in marketing at AT&T
@Becauseitsnotgoogle2
BAN HIS IP ADDRESS. I'm tired of seeing this guy troll every article :(
@Becauseitsnotgoogle2 "i'm a web developer" "ie8 is great" (or words to that effect).
One of those statements is false (no web developer would say ie8 is great, not by a loooong shot - i should know as i am an application/web front end developer). Now which one is it?
@pur They *could* both be true. I realise i'm literally playing Devil's Advocate
@Becauseitsnotgoogle2
You were banned for being a fucking idiot.
Engadget you need an IP ban. This is not BecauseItsNotGoogle's second time back.
He's used the names WP7S, InternetExplorer. ProjectNatal, googleSucks, Bing, ipadkilla, and now BecauseItsNotGoogle 1/2. I probably missed about 5.
Sure is a persistent MS troll.
@Becauseitsnotgoogle2 I'm sure as a web developer you are aware of alot of the limitations of ie am i right? I mean surely if ur doing any cms development u know?
@Becauseitsnotgoogle2
Please. Never stop posting!
@synthesized Please act mature kids.
scary... the last thing google needs to be better at is advertising.
@Wildman
Actually, the last thing that google needs to be better at is "conqueroring the world", then I'd say advertising is number 2
@Becauseitsnotgoogle2 I doubt Buzz even has 2%.
@Becauseitsnotgoogle2
Wow, you're really trying hard to be banned.... again
@Lubing The Tube
Apple haters troll Apple news nothing said.
Google haters troll Google news. You get band.
WTF! Engadget = Goggle Fanboys
I hate to correct your grammar, but it's "officially" in the title, not official.
Google is unstoppable. I am curious to see what iAds will be like, and how well they will compete with Google.
@liquidkernel
Curious? Go watch the Keynote from like 2 months ago, they Demo'd it pretty extensively. It's totally right for subtle, not irritating, Ads in an App (which allows for more free great Apps)...Go check it out.
@Wesscoast
That made me sickup in my mouth a little.
Good for Google, they have the money to do so, and really aren't doing anything illegal so I don't see why they feds should have any say to begin with.
@XChrisX Any industry where a single entity has over 25/30% of the market-share should be looked into. At these levels (and even lower) they can start using unfair methods to raise the price of the product for consumers (or in this case companies who then pass the cost onto consumers).
@d0mth0ma5
So in your mind, raising the prices too high in a market where there's like 3-5 serious, funded and ruthlessly competitive players is a smart strategy?
You fail at Economics, Business and Life in general.
@Wesscoast No, I didn't say that and this is why Google will have been approved to buy AdMob. Despite their dominance in the current market they won't be able to raise prices unfairly due to the level of competition that could step into the void. I was explaining why the "feds" get involved.
http://en.wikipedia.org/wiki/Market_failure - this should enable to read up on this aspect of Economics and Business (or Micro-Economics), the Life i'll leave up to you.
@Wesscoast With Apples iAd, I doubt Google will have total control, or a complete monopoly. You know what they say about opinions though...
@Wesscoast Man... you sure haven't never heard the words cartel, oligopoly or the phrase "price control".... When a market hasn't enough competitors, things get ugly with the prices, and everyone loses (except, the "competitors")
Go Google! :)
@Becauseitsnotgoogle2 I thought you worked in Marketing, this is terrible re-branding, you're just the Troll equivalent of "New Coke" but even worse.
@Becauseitsnotgoogle2 So care less then.
god damn it, more ads?
ehh, nothing a lil rooted android cant handle
I wonder when google will release Apple Pie of their OS....
@Dking7 That'll be their 42nd one, after Another Orange.
Why to lead the way Apple! Where Apple leads, google follows!
@Moisture Into advertising?!
@Eli Haj
Actually I'm iclined to agree with you. The Suckage of current in App ads (as Steve described) was what led to the development of iAds, more interesting, more engaging, not annoying/frustrating. Apple is responding to Google with iAds. And Developers have the choice to use either platform, so it's all good, we'll have healthy competition here.
The ultimate winner is the Developer who now has options for cashing in on free Apps.
That AdMob CEO is a hottie. I don't mind mobil ads anymore (as long as they are from AdMob).
@Tohe
I was so disappointed, when I found out it was a guy. :(
@Bud92
Sorry.
Once again google had to copy apple
Woot more pride for the Lebanese Diaspora! (Omar Hamoui is Lebanese)