Computex: Intel Outlines Ambitious Atom Processor Plans, Products
- Highlights new product plans for Atom™ processor family: "Pine Trail" mobile dual-core processors and "Oak Trail" processors optimized for tablets and sleek netbook form factors.
- Discloses razor-thin "Canoe Lake" innovation platform – a futuristic dual-core netbook measuring in at 14 millimeters – the world‟s thinnest netbook
- Demonstrates cross-device experiences based on Intel‟s unique „port of choice‟ software strategy including Windows*, MeeGo* and Google operating systems.
- Outlines expansion: Intel® Atom™ processors scaling to deliver PC-like computing platforms for cars, smartphones, smart TV devices, tablets, on choice of software..
COMPUTEX, Taipei, June 1, 2010 – At Computex today, Intel Corporation unveiled new products and features based on its low-power Intel® Atom™ processor family, including plans to further differentiate the popular netbook category, and expand into several new market segments beyond its growing, PC, laptop and server businesses.
In the past 45 days, Intel and its Atom processor has entered a variety of markets beyond the more than 50 million Intel-based netbooks sold in the past two years. Intel announced a processor and MeeGo* software win with Chinese carmaker HawTai Automobile for a future in-vehicle-infotainment platform; a greater than 50-times platform idle with Intel‟s next generation Atom processor platform for handheld devices including smartphones; and a deal with Google, Sony and Logitech around Intel-based "Smart TVs" running Google Android*.
The Intel Atom processor also powers the Intel® Reader, and the company has received more than three thousand non-PC design inquiries – most new-to-Intel potential customers – ranging from fish finders to golf carts. Intel also recently unveiled the future System on Chip (SoC) Atom-based "Tunnel Creek" that, for the first time, will allow other companies to connect their own custom silicon to Intel‟s SoC product.
During his keynote at Computex, David (Dadi) Perlmutter, executive vice president and co-general manager, Intel Architecture Group, touched on these and other Intel efforts, which included showing off the world‟s thinnest netbook running on the upcoming mobile dual-core Intel/Page 2
"Pine Trail." At just 14mm, the razor-thin "Canoe Lake" innovation platform runs cooler and is 50 percent thinner than any other netbook consumers can find on the market today.
"Intel believes the strength of the Atom franchise can help consumers realize the true potential for a common experience to enable the compute continuum," said Perlmutter. "With platforms ranging from compact and portable netbooks, to smart TV devices and innovative tablets designs, Intel Architecture is driving innovative products based on a unique „port of choice‟ software strategy."
Citing a million PCs sold a day1, Perlmutter also highlighted the momentum around the all new 2010 Intel® Core™ processor family, including Intel® Wireless Display, and an overview of next-generation Intel® Core™ processors using the Intel microarchitecture codenamed "Sandy Bridge," targeted to be in production late 2010.
Renee James, senior vice president and general manager of the Software and Services Group at Intel, joined Perlmutter onstage to discuss how software – and software choice – will help drive Intel‟s vision for Atom and a cross-device experience. This provides consumers consistency and accessibility to their content on a choice of computers and PC-like devices. James also announced Asus will be the first OEM to ship a pre-installed, customized AppUp client called "asus app store" on netbooks this fall, beginning with Windows and following with MeeGo-based systems.
New Atom Processors on Tap
In production next week and on shelves before holiday, mobile dual-core Atom will deliver a noticeably snappier, more responsive consumer experience in the same compact form factors, and with the same great battery life. Intel Atom processors N455 and N475 with DDR3 support for netbooks are available today and D525 and D425 for entry-level desktop PCs will be available on June 21st. Available to customers early 2011, "Oak Trail" is optimized for sleek tablet and netbook designs, and will deliver up to a 50 percent reduction in average power consumption with full HD-video playback and targeting software choice including MeeGo*, Windows* 7 and Google operating systems.
Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world‟s computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
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Intel, Intel Atom and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
* Other names and brands may be claimed as the property of others.
1TAM projection, 369Mu, per MS&F Feb 26th forecast