"Hi, I'm from Hillcrest Labs... do you think it's time to throw out the interface for TV? When will Apple do something there?"
The problem with innovation in the TV industry is the go to market strategy. The TV industry has a subsidized model that gives everyone a set top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us... ask Google in a few months.
So all you can do is ADD a box to the TV. You just end up with a table full of remotes, a cluster of boxes... and that's what we have today. The only way that's going to change is if you tear up the set top box, give it a new UI, and get it in front of consumers in a way they're going to want it. The TV is going to lose in our eyes until there is a better go to market strategy... otherwise you're just making another TiVo. [you can't just partner with providers because] providers are local... it's a Tower of Babel problem...
- Key specs
- Type Audio / video player
- Video services iTunes, Netflix, Other
- Audio services iTunes, Other
- Video codec support h.264 / AVC, MPEG-4
- Audio codec support AAC, MP3, WAV
- Video outputs HDMI (1 outputs, v1.4)
- WiFi 802.11 a, ac, g, n
- Released 2015-10
Google Google TV