"First is the beginning" -- tautologies notwithstanding, so debuts Sprint's inaugural EVO 4G commercial, now online and airing over broadcast television. Although evoking the same parallel syntax narrative style akin to the "Droid does" campaign -- as well as rocket-propelled imagery -- we gotta say, this one's much more comforting. Like the commercial says, first isn't later, first is... right after the break.

[Thanks to everyone who sent this in]