Bypassing a company's power structure altogether and contacting the CEO directly is the vogue thing to do right now -- and in light of the AT&T incident this week, it probably behooves said CEOs (and / or their assistants) to earn some PR brownie points by responding with a positive attitude. Take this response from Sprint boss Dan Hesse, for example, in reply to a request that the company "keep [its] great pricing and customer service, and most importantly -- keep unlimited data." In short, Hesse says "one can never say 'never,' but [the company] has no current plans to change our pricing." That's certainly the "correct" thing to say coming off AT&T's big strategy shift toward killing unlimited and hints from Verizon that it'll do the same, but whether Sprint is able to hold the line when the WiMAX airwaves are flooded with EVO 4Gs and EVO 4G-like devices is another matter altogether. We'll see.

[Thanks, Matt P.]

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