Peter: We're thinking about it. It's a long process. I'm spending my time on products. Hopefully we can put on our investment banker hat.
Peter: I don't know details. But that's a very well equipped factory. So I think there must be something beyond just the factory conditions... there could be a social or cultural effect. Times change, China also changes, and working along with very strict management may be tough for some people, for young people. I'm not in a position to speak about that -- we own factories, and we try and take care of our people. We treat them as a company asset. We share values with them. We're like family -- I play ping pong with my employees. It's hard for me to comment on Foxconn.
Peter: We're very focused on smartphones. We're going to continue to innovate in that space.
Walt: I agree, the battery ran down alarmingly fast on the Evo when I tested it.
Peter: We are using extreme modes, and the battery is a concern. What we're trying to do is -- the battery is removable, unlike the iPhone -- you can remove it and replace it. This is one area that we're really working on improving. I don't have a lot of good news.
Q: So I should sell my second phone and just buy a bunch of batteries?
Oh question asker, you cad.
Peter: Well, if you're just checking email your battery life should be okay...
Peter: HTC Sense is not causing the problem. We try to make so that all the apps can run on all of these products. Operating system version is a problem, it can cause problems. You've got multiple companies, multiple products... you might have older phones that people bought a year ago...
Walt: So some of these phones may not be able to run the most current version of Android?
Peter: Right, 2.1 requires a faster processor.
Walt: So the G1?
Peter: Well you can run it, but you won't have all of the features.
Peter: It has apps.
Walt: Is it Android...
Peter: It's Qualcomm BREW... it has email, it has a web browser. It's not as advanced a smartphone.
Walt: And carriers can sell it for free?
Peter: Well we've been working on this for a long time. We want to get a smartphone into everyone's hands -- we want the mass market consumer to use a smartphone. But there are issues with that, the first is the price...
Walt: What is a typical cost for the carrier, for a smartphone?
Peter: This is very sensitive information... for the high end phones it's around $400. So the second problem is that the mass market consumer might perceive smartphones as sophisticated and too high tech, so we try to simplify. That's what we tried to do with the HTC Smart.
Peter: Well it's the way of building a brand and categorizing. They need to know what they're buying.
Walt: No I know, I'm saying, can you have too many brands on a phone?
Peter: In this ecosystem, we have a lot of state borders...
Walt: Does everyone have to have their name on it?
Peter: ...We're trying to minimize that.
Peter: People are going into stores and asking for HTC products. The go in and ask for the HTC HD2...
Walt: You have marketing to prove this?
Peter: Yes. We started branding ourselves last year. When I checked in to customs in the airport they asked me who I worked for, I said HTC, and the guy said 'I have an HD2!' -- people are talking about it, and there's growing awareness about the name.
Peter: We try to add value in the user experience. We focus on people-centric experiences. We try to offer customization -- not everybody is the same. Some people care about one feature, some others. Our philosophy is that we don't try and force customers, but they can take it if they want.
Walt: What's the difference?
Peter: Well Windows has a lot of legacy users and loyalists... we understand the value of Windows.
Walt: And what about Android?
Peter: Well Android is providing a way to have a good internet experience, Google Maps, search... it's for people who are into social networking... whereas Outlook users and Windows users will be more comfortable with Windows...
He's kind of dodging this.
Peter: We have the HD2...
Walt: My impression is you're making mostly Android phones.
Peter: I would say... it's a big part.
Peter: Well it's breakthrough design. It's big, it's clear. Great browsing experience, our on-screen keyboard input, because it's bigger...
Walt: It's also heavier than other phones.
Peter: Well a little... it has an 8 megapixel camera, dual flash, front-facing camera. People can have video conference calls, and it works as a wireless hotspot.
We've been using the Evo as a hotspot here during liveblogs, actually!
Peter: We knew that smartphones would change people's lives by the way we use them. We focused on innovation and technology. We started smartphone design in 1999.