After getting price and release date information in the UK, Japan and even Canada, Sony has finally seen fit to announce US details for the latest and greatest additions to the BRAVIA LCD lineup. Additionally, the software update to turn on Blu-ray 3D playback and DLNA streaming in its latest players (the out of the box 3D ready BDP-S770 ships next month) is going out today, provided you can find a disc to slip in them -- which you can't until Cloudy With A Chance of Meatballs arrives at retail June 22. Just like the other launches, buyers of the new TVs can expect a copy of that movie, Deep Sea, and vouchers for 3D games on the PlayStation Network (once it comes back up.) Oh, and how much will you be spending on the new televisions? Check after the break for all the details, but MSRPs (expect much lower prices in reality, as revealed by JR.com) range from $2,100 for the KDL-40HX800 to $5,000 for a 60-inch BR-60LX900. No word yet on when you'll be able to pick up these displays at any other retailers, but if Sony is your preferred brand for 3D, you'll need to run by a Sony Style store to have a chance of sticking one on the wall in time for the 2010 World Cup.

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SONY DELIVERS THE INDUSTRY'S LARGEST ARRAY OF 3D CAPABLE HDTVs AND HOME AUDIO AND VIDEO PRODUCTS
Pre-sales Begin for BRAVIA 3D HDTVs; 3D Upgrade For Earlier 2010 Blu-ray Models


SAN DIEGO, June 9, 2010 – Sony today announced that its 3D capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July. Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.

Sony now offers consumers the most diverse line of 3D capable home entertainment products including 19 BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components that offer various levels of performance and features.

Sony will support the 3D launch with an integrated marketing campaign featuring NFL quarterback Peyton Manning of the Indianapolis Colts, and Grammy® and Emmy® award-winning Jive/Sony Music artist Justin Timberlake aiming to deliver consumer education and eliminate 3D confusion.
"3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem," said Chris Fawcett, vice president of Sony's television business. "Leveraging deep 3D expertise from the company's theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience."

BRAVIA 3D HDTVs
Focusing on that high quality experience, Sony's 3D capable BRAVIA HDTVs incorporate a frame sequential display with active-shutter glasses that work together with Sony's proprietary high frame rate technology reproducing smooth, full high-definition 3D images.
The line-up includes the 3D integrated BRAVIA XBR-LX900 HDTV, which features a built-in 3D sync transmitter and two pair of active shutter glasses and the 3D ready BRAVIA XBR-HX909 and KDL-HX800 series 3D ready models which offer the option of adding the 3D sync transmitter and glasses at an additional cost.
The line features screen sizes including 40, 46, 52, 55, and 60-inches and ranges in price from around $2,100 (KDL-40HX800) to about $5,000 (XBR-60LX900).
Consumers who purchase and register one of the new 3D BRAVIA models will receive a copy of Sony Pictures Home Entertainment's Blu-ray 3D™ title Cloudy With a Chance of Meatballs as well as Blu-ray 3D title Deep Sea. The sets will also include a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PlayStation3 (PS3™) System (sold separately). The titles include PAIN (partial game) and MotorStorm®: Pacific Rift (demo) and full game downloads of WipEout® HD and Super StarDust™ HD.

BRAVIA XBR-LX900 Series Integrated 3D HDTVs
The full HD 1080p (1920 x 1080) BRAVIA XBR-LX900 series features integrated 3D functionality and includes the 60-inch XBR-60LX900 for about $5,000 and the 52-inch XBR-52LX900 for about $4,000.
The Monolithic Design, Edge LED backlight models also feature integrated Wi-Fi® (802.11n) for an easy connection to broadband home networks to access Sony's BRAVIA Internet Video Platform and BRAVIA Internet Widgets, as well as Sony's new premium video service, Qriocity.

BRAVIA XBR-HX909 Series 3D Ready HDTVs
The XBR-HX909 series is 3D ready with the addition of Sony active shutter glasses (about $150 per pair) and sync transmitter (about $50), both sold separately. The models feature full HD (1920 x 1080p) and Sony's Intelligent Dynamic full array LED backlight. The Monolithic Design concept models include the 52-inch XBR-52HX909 for about $4,000 and the 46-inch XBR-46HX909 for about $3,500.

Sony's Intelligent Dynamic LED backlighting improves contrast and dynamic range by local dimming that controls the LED backlight level by area so that detail is maintained in the dark areas, while other areas are driven near peak brightness. The models also include an RS-232c I/0 terminal for custom installation applications.

BRAVIA KDL-HX800 Series 3D Ready HDTVs
Also 3D ready (with the addition of Sony active shutter glasses and sync transmitter, sold separately), the BRAVIA KDL-HX800 series features full HD 1080p (1920 x 1080) and utilizes a Dynamic edge LED backlight with local dimming for improved contrast and dynamic range. The series includes the 55-inch class (54.6-inches measured diagonally) KDL-55HX800 for about $3,400, the 46-inch KDL-46HX800 for about $2,700, and the 40-inch KDL-40HX800 for about $2,100.

Blu-ray 3D Players
Available in July for about $300, Sony's Blu-ray 3D BDP-S770 model offers built in Wi-Fi (802.11n) for easy access to Sony's BRAVIA Internet Video platform and Qriocity.
Additionally, Sony's BDP-S470 and BDP-S570 Blu-ray Disc players can be upgraded to play Blu-ray 3D with a free online firmware update that is now available. The update also adds Digital Living Network Alliance (DLNA®) compatibility to the models.

Blu-ray 3D Home Theater Systems
Also available this July for about $800, Sony's new full HD 1080p 5.1 channel Blu-ray 3D capable home theater system (model BDV-HZ970W) features wireless capabilities via the included USB wireless LAN adapter (802.11n) allowing for easy access to the BRAVIA Internet Video platform and Qriocity.
The model also offers two HDMI inputs with 3D pass-through, HDMI repeater function, and a universal remote.

Sony's BDV-E570 and BDV-E770W Blu-ray theater systems can now also be upgraded to Blu-ray 3D with the free firmware update. The update also adds DLNA compatibility to the units.
Unique to all Sony Blu-ray Disc players, users with an iPhone® or iPod® touch device can control the players using a free app called "BD Remote" which can be downloaded from the Apple App store. The app, will also be available soon for Android™ devices, allows the device to function as a remote control that includes the ability to access a Blu-ray Disc's details such as jacket artwork, actor, and production information as well as search for additional video clips online.

3D Capable Home Audio Components
Sony also recently announced 3D capable home audio products including the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system. The models offer consumers flexible solutions to round out the Sony 3D experience and meet the demands of 3D home entertainment.
Additionally, Sony will add 3D capability to the previously announced STR-DH810 and STR-DH710 AV receivers through a firmware update later this month.

Integrated Marketing Campaign
Sony's 3D advertising will start airing this week on national TV networks, accompanied by cinema, radio, print and digital ads throughout the year. Owing to the importance of clear consumer education on 3D, Sony will also spread the word about the new BRAVIA 3D TV's through dedicated training events, displays at authorized Sony retailers, social networks, on SonyStyle.com, through Sony Style stores, and via email, direct mail, and free standing inserts.
The campaign was developed with support of Sony Electronics' advertising agency 180 Los Angeles.
Specifications and images for all 3D products can be found at www.sony.com/news.
For further details and pre-orders, please visit www.sony.com/bravia or Sony Style retail stores across the country. These products and others can be found at Sony authorized retailers across the country.
To learn about the 3D world created by Sony, please visit www.sony.net/united/3D
.



Sony Pictures Home Entertainment Brings 3D Movies Into the Home With Sony Pictures Animation's
Cloudy With A Chance of Meatballs on Blu-ray 3D™ June 22, 2010


Also Coming Soon on Blu-ray 3D™ are Monster House and Open Season

Culver City, CA (June 9, 2010) – Timed with the upcoming launch of Sony Electronics' 3D capable BRAVIA HDTVs and Blu-ray players, Sony Pictures Home Entertainment (SPHE) announced today the release of the studio's first Blu-ray 3D™ title in the US, Sony Pictures Animation's comedy adventure Cloudy With A Chance of Meatballs, debuting June 22, 2010.

The Blu-ray 3D™ release of Cloudy With A Chance of Meatballs will showcase the film's colorful environments and groundbreaking lighting technology crafted by an award-winning animation team in full 1080p high definition 3D, optimized for the latest 3D playback devices and eyewear. The disc will also include a 2D high definition version of the film that can be viewed on existing Blu-ray players.

The eye-popping Blu-ray 3D™ release of Cloudy With A Chance of Meatballs offers a variety of delicious special features and will also feature sneak peeks in 3D of Open Season and Monster House, also coming soon to Blu-ray 3D™.

"We are thrilled to announce the first Blu-ray 3D™ titles from Sony Pictures Home Entertainment," said SPHE worldwide president David Bishop. "We drove the industry in Blu-ray adoption and are now leading the way with compelling 3D content for the home. The addition of 3D showcases the versatility of Blu-ray and further demonstrates why it is being adopted by the mainstream as the home entertainment format of choice."

The animated hit, Cloudy With A Chance of Meatballs will be available on Blu-ray 3D™ bundled with select Sony Electronics 3D televisions, and will be the first Blu-ray 3D™ title to be sold individually at select retailers.

The Blu-ray 3D™ includes both 2D and 3D special features, including two featurettes, deleted scenes, a music video, 3D sneak peeks at Monster House and Open Season, and more.

The Cloudy With A Chance of Meatballs Blu-ray 3D™ was mastered at Colorworks and authored at Sony Digital Authoring Center (DAC).

Cloudy With a Chance of Meatballs Synopsis:
When Flint Lockwood's (Bill Hader) latest contraption accidentally destroys the town square and rockets up into the clouds, he thinks his inventing career is over. Then, something amazing happens as delicious cheeseburgers start raining from the sky. His machine actually works! But when people greedily ask for more and more food, the machine starts to run amok, unleashing spaghetti tornadoes and giant meatballs that threaten the world! Now it's up to Flint with the help of weather girl Sam Sparks (Anna Faris) and Steve, his talking monkey assistant, to find some way to shut down the machine before the world is covered in super-sized meatballs!


Written and directed by Phil Lord and Christopher Miller, Cloudy With A Chance of Meatballs was based on the bestselling book by Judi Barrett and illustrated by Ron Barrett. The film was produced by Pam Marsden.

Cloudy With A Chance of Meatballs has a running time of approximately 90 minutes and is rated PG for brief mild language. Artwork and 2D digital clips are available for download at www.sphepublicity.com. Visit Sony Home Entertainment on the Web at www.SonyPictures.com.

Bonus Features:
· 3D sneak previews of Open Season and Monster House Blu-ray 3D™ titles
· Early Development Scenes
Extended Scenes
Progression Reels with Introductions by Visual FX Supervisor Rob Bredow
"Raining Sunshine" Music Video
Behind the Scenes of Miranda Cosgrove's "Raining Sunshine"
A Recipe for Success: The Making of Cloudy With a Chance of Meatballs
Key Ingredients: The Voices of Cloudy With a Chance of Meatballs

Cloudy With A Chance of Meatballs Blu-ray 3D™
Release Date: 6/22/10
SLP: $39.95


The Blu-ray 3D™ version of Cloudy With A Chance of Meatballs is BD-Live™ enabled, allowing users to get connected and go beyond the discs via an Internet-connected Blu-ray player. BD-Live provides the opportunity to view exclusive content, register for Blu-ray Club rewards, provide feedback through our survey and experience interactive special features.

The Sony Pictures Blu-ray Club rewards consumers in the U.S. for purchasing and registering BD-Live enabled Sony Blu-ray movies. Members can redeem accumulated points for cool Sony products, plus enter to win cash and prizes in daily sweepstakes and more. For details visit www.sonyrewards.com/bluray.

About Sony Pictures Animation
Sony Pictures Animation exemplifies the next generation of CGI storytelling to produce a variety of animated entertainment for audiences around the world. Sony Pictures Animation produces a full slate of films including the mouth-watering 3D comedy CLOUDY WITH A CHANCE OF MEATBALLS, which opened as the #1 movie in North America on September 18 and has grossed more than $230 million worldwide, HOTEL TRANSYLVANIA, now in pre-production, THE SMURFS, now in production with Columbia Pictures, and two films from Aardman Animations, ARTHUR CHRISTMAS and PIRATES!. In 2007, SURF'S UP, was nominated for an Academy Award® for Best Animated Feature and won two Annie Awards. The company's first film, OPEN SEASON, was a box office success and the #2 DVD title of the year for Sony Pictures Home Entertainment. Its sequel, OPEN SEASON 2, released in 2009, was an international family hit and a new OPEN SEASON 3 is now in production. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.


SONY PICTURES HOME ENTERTAINMENT

Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.



Specifications:



BRAVIA® XBR-60LX900 Edge LED LCD HDTV with 3D Built-in

Available for pre-sale for $5,000

60-inch Full HD (1920 x 1080p) LCD HDTV with edge LED backlight
Monolithic Design
3D in Full HD 1080p (glasses included x2)
Motionflow™ PRO 240Hz Technology for smooth motion
OptiContrast panel
Integrated Wi-Fi® wireless network capabilities (802.11)
BRAVIA® Internet Video and Widgets
Intelligent Presence Sensor
BRAVIA Engine™ 3
USB and DLNA® photo/music/video playback

BRAVIA® XBR-52LX900 Edge LED LCD HDTV with 3D Built-in

Available for pre-sale for $4,000

52-inch Full HD (1920 x 1080p) LCD HDTV with edge LED backlight
Monolithic Design
3D in Full HD 1080p (glasses included x2)
Motionflow™ PRO 240Hz Technology for smooth motion
OptiContrast panel
Integrated Wi-Fi® wireless network capabilities (802.11)
BRAVIA® Internet Video and Widgets
Intelligent Presence Sensor
BRAVIA Engine™ 3
USB and DLNA® photo/music/video playback

BRAVIA® XBR-52HX909 LED LCD HDTV with 3D

Available for pre-sale for $4,000

52-inch Full HD (1920 x 1080p) LCD HDTV with Intelligent Dynamic LED Backlight with full array local dimming
Monolithic Design
3D in Full HD 1080p (active glasses and sync transmitter sold separately)
Motionflow™ PRO 240Hz Technology for Smooth Motion
OptiContrast panel
Wi-Fi® Adapter ready (sold separately)
BRAVIA® Internet Video
BRAVIA Engine™ 3 with Intelligent Image Enhancer
USB and DLNA® photo/music/video playback
RS-232c I/O terminal

BRAVIA® XBR-46HX909 LED LCD HDTV with 3D

Available for pre-sale for $3,500

46-inch Full HD (1920 x 1080p) LCD HDTV with Intelligent Dynamic LED Backlight with full array local dimming
Monolithic Design
3D in Full HD 1080p (active glasses and sync transmitter sold separately)
Motionflow™ PRO 240Hz Technology for Smooth Motion
OptiContrast panel
Wi-Fi® Adapter ready (sold separately)
BRAVIA® Internet Video
BRAVIA Engine™ 3 with Intelligent Image Enhancer
USB and DLNA® photo/music/video playback
RS-232c I/O terminal

BRAVIA® KDL-55HX800 HDTV with 3D

Available for pre-sale for $3,400

55-inch Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlight
3D in Full HD 1080p (active glasses and sync transmitter sold separately)
Motionflow™ PRO 240Hz Technology for Smooth Motion
Wi-fi® Adapter ready (sold separately)
BRAVIA® Internet Video
BRAVIA Engine™ 3
USB and DLNA® photo/music/video playback

BRAVIA® KDL-46HX800 HDTV with 3D

Available for pre-sale for $2,700

46-inch Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlight
3D in Full HD 1080p (active glasses and sync transmitter sold separately)
Motionflow™ PRO 240Hz Technology for Smooth Motion
Wi-Fi® Adapter ready (sold separately)
BRAVIA® Internet Video
BRAVIA Engine™ 3
USB and DLNA® photo/music/video playback

BRAVIA® KDL-40HX800 HDTV with 3D

Available for pre-sale for $2,100

40-inch Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlight
3D in Full HD 1080p (active glasses and sync transmitter sold separately)
Motionflow™ PRO 240Hz Technology for Smooth Motion
Wi-Fi® Adapter ready (sold separately)
BRAVIA® Internet Video
BRAVIA Engine™ 3
USB and DLNA® photo/music/video playback





BDP-S770 Blu-ray Disc™ Player

Available in July for $300

Full HD 1080p single-disc Blu-ray Disc™, DVD, CD, SA-CD player
Blu-ray 3D™ capable
BRAVIA® Monolithic Design matching
BRAVIA® Internet Video
Built-in Wi-Fi® Wireless (802.11n) with Wi-Fi® Protected Setup (WPS)
Entertainment Database Browser with Gracenote™ technology
BD Remote (iPhone/iPod touch remote control – free app.)
Photo/music/video playback via USB and DLNA®
DVD upscaling to 1080p with Precision Cinema HD Upscaling
Dolby® TrueHD and dts®-HD Master Audio™ decoding
Built-in 1GB Memory



BDP-S570 Blu-ray Disc™ Player

Available now for about $250

Full HD 1080p single-disc Blu-ray Disc™, DVD, CD, SA-CD player
Blu-ray 3D™ capable (firmware update may be required)
BRAVIA® Monolithic Design
BRAVIA® Internet Video
IP Content Noise Reduction
Built-in Wi-Fi® Wireless (802.11n) with Wi-Fi® Protected Setup (WPS)
Entertainment Database Browser with Gracenote technology
BD Remote (iPhone/iPod touch remote control – free app.)
Photo/music/video playback via USB and DLNA®
DVD upscaling to 1080p with Precision Cinema HD Upscaling
Dolby® TrueHD and dts® -HD Master Audio decoding
Built-in 1GB Memory

BDP-S470 Blu-ray Disc™ Player

Available now for about $200

Full HD 1080p single-disc Blu-ray Disc, DVD, CD, SA-CD player
Blu-ray 3D capable (firmware update may be required)
BRAVIA Monolithic Design
BRAVIA Internet Video
Wireless LAN Ready (USB wireless LAN adapter sold separately)
Entertainment Database Browser with Gracenote technology
BD Remote (iPhone/iPod touch remote control – free app.)
Photo/music/video playback via USB and DLNA
DVD upscaling to 1080p with Precision Cinema HD Upscaling
Dolby® TrueHD and dts® -HD Master Audio decoding

BDV-HZ970W Blu-ray Disc Home Theater System

Available in July for $800

1000W Full HD 1080p Blu-ray disc, DVD, CD, SA-CD, AVCHD 5.1 channel system
Blu-ray 3D capable
BRAVIA Monolithic Design Concept
Two HDMI inputs with 3D pass-through
HDMI repeater
BRAVIA Internet Video
Integrated S-AIR™ Wireless Rear Speakers
Wireless LAN ready with included USB WiFi Adapter (802.11n)
Entertainment Database Browser with Gracenote technology
Photo/Music/Video Playback via USB and DLNA
iPod audio playback via USB
DVD upscaling to 1080p with Precision Cinema HD Upscaling
Dolby® TrueHD and dts® -HD Master Audio decoding
Universal remote with preset and learning functions
Built-in 1GB Memory

BDV-E770W Blu-ray Disc Home Theater System

Available now for about $650

1000W Full HD 1080p Blu-ray Disc, DVD, CD, SA-CD 5.1 channel home theater system
Blu-ray 3D capable (firmware update may be required)
BRAVIA Monolithic Design Concept
BRAVIA Internet Video
Integrated S-AIR™ Wireless Rear Speaker
Wireless LAN ready with included USB WiFi Adapter (802.11n)
Entertainment Database Browser with Gracenote technology
Photo/Music/Video Playback via USB and DLNA
iPod audio playback via USB
DVD upscaling to 1080p with Precision Cinema HD Upscaling
Dolby® TrueHD and dts® -HD Master Audio decoding
Built-in 1GB Memory
BDV-E570 Blu-ray Disc Home Theater System

Available now for about $550

1000W Full HD 1080p Blu-ray Disc, DVD, CD, SA-CD 5.1 channel home theater system
Blu-ray 3D capable (firmware update may be required)
BRAVIA Monolithic Design Concept
BRAVIA Internet Video
S-AIR ready for wireless rear and wireless multi-room speakers (sold separately)
Wireless LAN ready with included USB WiFi Adapter (802.11n)
Entertainment Database Browser with Gracenote technology
Photo/Music/Video Playback via USB and DLNA
iPod audio playback via USB
DVD upscaling to 1080p with Precision Cinema HD Upscaling
Dolby® TrueHD and dts® -HD Master Audio decoding
Built-in 1GB Memory




HT-CT350 3.1 Channel Sound Bar System

Available now for $400

400 watts of total system power (100 watts x 3 channels + 100 watts sub
BRAVIA Monolithic Design matching
3D pass-through with HDMI repeater (three inputs/one output)
Standby pass-through for audio and video devices connected via HDMI
Audio return channel

HT-CT150 3.1 Channel Sound Bar System

Available now for $300

340 watts of total system power (85 watts x 3 channels + 85 watts sub
BRAVIA Monolithic Design matching
3D pass-through with HDMI repeater (three inputs/one output)
Standby pass-through for audio and video devices connected via HDMI
Audio return channel

HT-SF470 5.1 Channel Home Theater System

Available now for $550

1000 watt (157W x 5 +167W sub)
3D pass-through with HDMI repeater (three inputs/one output)
BRAVIA Monolithic Design matching
Standby pass-through for audio and video devices connected via HDMI
Audio return channel
S-Air wireless technology for rear speakers and multi-room speakers (sold separately)

STR-DN1010 7.1 Channel AV Receiver

Available now for about $500

110 watt total power @ 8-Ohms, 1kHz, 1% THD
Full HD 1080/24p
Up conversion to HDMI and up scaling to 1080p (FAROUDJA DCDi EDGE)
3D pass-through via the four HDMI inputs
Second zone capabilities through Sony's S-AIR wireless technology
Audio return channel
Stand by pass-through of Audio & Video via HDMI connected devices
Graphical User Interface for ease-of-use

STR-DH810 7.1 Channel AV Receiver

Available now for about $400

110 watts power per channel @8-Ohms, 1 kHz, 1% THD
Full HD 1080/24p
Up conversion to HDMI and up scaling to 1080p (1080p upscale of 480i and lower resolution)
3D pass-through via the four HDMI inputs (with firmware update)
Second zone wireless audio (S-AIR ready)
Audio return channel
Stand by pass-through of Audio & Video via HDMI connected devices

STR-DH710 7.1 Channel AV Receiver

Available now for about $300

105 watts power per channel @8-Ohms, 1 kHz, 1% THD
Full HD 1080/24p
Dolby® TrueHD and dts® -HD Master Audio decoding
3D pass-through via the four HDMI inputs (with firmware update)
Second zone wireless audio (S-AIR ready)
Audio return channel
Stand by pass-through of Audio & Video via HDMI connected devices

iBook modder finds a novel home for iPad