Having already taken on the iPhone last year, TV Guide has turned its attention to Android with a new mobile app developed in cooperation with software house Roundbox. By all accounts, it's your run-of-the-mill TV listing grid, though TV Guide injects some "breaking entertainment news, scoops, episode recaps and daily TV hot lists" just to spice things up a bit. We tried to put it through its paces on a Froyo-equipped Nexus One here but it just kept crashing once we selected our provider, so your mileage may vary. Follow the break for TV Guide's full press release.
TVGuide.com Launches TV Listings and Entertainment News Application for Android Phones
"TV Guide Mobile" Available Now on Android Market
NEW YORK, Jun 09, 2010 (BUSINESS WIRE) -- TVGuide.com, now reaching 23 million unique users per month, today announced that it is launching a TV listings and entertainment news application exclusively for Android. Developed in collaboration with Roundbox Inc., TV Guide Mobile will allow users to quickly and easily find out when their favorite TV shows are on and where to watch them. Users will also receive TVGuide.com's breaking entertainment news, scoops, episode recaps and daily TV hot lists. The new application can be found on Android Market by searching for "TV Guide" from an Android phone.
TVGuide.com's mobile product portfolio also includes an iPhone application with 1 million installations since its October 2009 release and mobile website m.tvguide.com, which has optimized the TVGuide.com experience on Web-enabled cell phones since April 2008.
"TVGuide.com is a market leader in allowing entertainment fans to find what they want to watch, when they want it," said Christy Tanner, General Manager, TVGuide.com. "We're enthusiastic about the opportunity to follow up our successful iPhone app with an Android app that is poised to capitalize on the rapid growth of the Android market."
TV Guide Mobile will allow users to keep lists of their favorite TV channels and shows on their Android phone. Users can browse listings by time to see what's on now or up to 14 days in advance, or can search by show name, cast member, episode title and episode or program description.
TV Guide Mobile for Android requires operating system version 1.5 or higher. The application is free-of-charge.
Reaching more than 23 million unique visitors per month, TVGuide.com is a one-stop entertainment destination for online television, news, community and TV listings. TVGuide.com's Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com is ranked #1 by comScore's "TV and Entertainment" category for attracting the "most engaged" users who average five visits per month, 13 minutes per visit and 18 page views per person. In addition, TVGuide.com is attracting a young and affluent fan base -- 50 percent are under 35 years old and 29 percent earns a household income of more than $100k a year. TV Guide Network, TVGuide.com and the TV Guide brand are part of a joint venture owned by Lionsgate /quotes/comstock/13*!lgf/quotes/nls/lgf (LGF 7.00, -0.05, -0.71%) , the leading next generation studio, and One Equity Partners, the private equity firm of JPMorgan Chase.
Roundbox is the leading provider of mobile broadcast software for broadcasters, mobile operators, and device manufacturers. Roundbox's award-winning product suite empowers its customers to deliver innovative mobile broadcast applications, enabling them to increase revenue, enhance competitive differentiation, and improve the user experience. For more information, visit www.roundbox.com.