While ESPN's World Cup presentation has improved by leaps and bounds over the 2006 effort, UK watchers got a nasty surprise on the high definition feed of ITV during yesterday's highly anticipated United States / England match. At the exact moment England scored its first goal, ITV HD inexplicably switched to a commercial (archived on YouTube after the break) ruining the first great moment of the tournament for many fans. Apparently this isn't new for ITV, which had a similar mistake last year when it made an automated switch to commercial just in time to miss the winning goal in the FA Cup. In this case, what's done is done and the network has already apologized for the "transmission error" (sounds familiar) let us know in the comments -- especially those outside the US -- how your network of choice is handling the beautiful game.

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ITV HD fails to show England's first World Cup 2010 goal to the home fans (video)