Well what do you know, turns out the LB4400
was a harbinger of things to come. LG Display and iriver just announced a $5M joint venture to manufacture e-book readers. The new China-based company, L&I Electronic Technology (Dongguan) Ltd, sees iriver doing the platform development and product design (thank gawd) while LG provides the EPD displays
. It's interesting to note that the company will act as an OEM/ODM to anyone looking to slap their brand on an e-book reader... after iriver -- the company's first customer -- takes the pick of the litter.
Iriver – LG Display
Establish joint venture for e-book business
- Iriver and LG Display financed a total of 5 million dollars to establish a joint-venture company in Iriver's China Plant
- Operating an ODM and OEM system to manufacture e-book reader
- Develop and produce leading e-book readers in the global market by generating synergy in the technology and manufacturing aspects
Iriver and LG Display have agreed to establish a joint venture company, 'L&I Electronic Technology (Dongguan) Ltd.' in China to expand their e-book business.
Each Iriver and LG Display will finance 49% and 51% of the joint venture company, respectively, totaling up to 5 million dollars. The business will be founded on original equipment manufacturing (OEM) and original development manufacturing (ODM) systems to develop e-books and provide production services.
Iriver is responsible for product design, accumulated knowledge on e-book technology, including designs and platform development, as well as technical assistance within the joint-venture. And Iriver will be the first customer for the joint venture. LG Display, with its global sales network and world class production skills, will be in charge of providing a stable supply of e-book displays, such as electronic paper displays (EPD) to the joint venture.
Iriver expects to gain a stronger market presence in both the domestic and global e-book markets as it will gain a price competitive e-book reader supplier from the new relationship. The prospect for LG Display also seems bright. It will stand out from its competitors by securing a stable distribution line for its e-book displays, while also making its debut in the final product business.
Jae Woo Lee, CEO of Iriver, said, "The joint-venture is significant in that it lays the foundation for a more stable and competitive manufacturing line. If we succeed in generating a synergy between Iriver and LG Display, our joint-venture company will grow to become the market leader with unrivaled competitive power in e-book development and production business.
LG Display's Executive Vice President and Head of Mobile/OLED Business Unit Mr. Eddie Yeo said, "LG Display decided to establish a joint venture with iriver to supply customers with more competitive products as part of our upstream-downstream business transformation strategy. LG Display will utilize its advanced EPD technologies to achieve early commercial production of color and flexible EPD and reach the global No.1 position by 2012."