T-Mobile Declares "No More Ties for Dad" for Father's Day;
New Poll Notes Most Dads Would Trade-in Every Tie in Their Closet for a New Mobile Phone
BELLEVUE, Wash.--(BUSINESS WIRE)--To help celebrate dad, T-Mobile USA, Inc. today announces the mother of all Father's Day offers: on Sat., June 19, for one day only, every phone in every T-Mobile store is free.* This first-of-its-kind promotion will "untie" families from giving dad the traditional, same-old gift, instead offering him something he craves - a new smartphone.
T-Mobile will break the traditional gift-giving mold by offering every phone in every store for free. This Saturday, starting at 8 a.m., simply visit a T-Mobile retail store and switch to any family plan, or add a new line to an existing family plan, and walk out of the store with a new phone for every new line with a two-year agreement - customer's choice - while supplies last.
"For this very special day celebrating dad and the entire family, T-Mobile is thrilled to offer an industry-first promotion that helps families stay connected," said Adrian Hurditch, vice president of marketing, T-Mobile USA. "This unprecedented event champions dad and helps families stick together with the latest phones - all for free."
With affordable unlimited calling, texting and data family plans, T-Mobile is giving our most connected customers options that take advantage of the latest devices. With the Father's Day promotion, dads can choose from a selection of 30 devices, no phones excluded, including a variety of brands such as HTC, Motorola, Nokia, RIM, Samsung, SonyEricsson, and Sharp. All phones will be available while supplies last, so customers are encouraged to arrive early to stores to secure the latest and most popular new devices, including the most recently launched smartphones from T-Mobile:
* myTouch 3G Slide™: Combines a slide-out QWERTY keyboard with an incredibly crisp, high-performance touch screen powered by the latest Android™ software. The device hosts unique new features that will help dads connect more easily, more quickly and more often, including the Faves Gallery™, myModes and Genius Button™.
* HTC HD2: Offering the largest touch screen size on a smartphone in the U.S., this slim and sleek device comes ready with a blazing-fast processor and access to millions of eBooks, movies, television programs and more, keeping dad constantly entertained.
* Garminfone™: For the adventurous dad, this new Android™-powered smartphone is fully-integrated with Garmin's premium navigation experience and includes voice-guided and on-screen directions, real-time traffic, weather, and gas price updates.
"No More Ties" - Dads Want Smartphones
T-Mobile's celebration of dads couldn't come at a better time with new T-Mobile survey results showing that more than half of dads received Father's Day gifts they didn't want. In fact, 53% of dads don't recall the gift they received just two years ago.
According to the poll, one in four dads would ban ties as gifts for Father's Day, and the majority of dads (56%) would trade all ties in their closet for a new phone. Nearly three quarters (74%) of dads polled said they would be excited to get a new phone for Dad's Day, and more than half believe their current phone is out of date.
Dads want a gift they'll actually use, with two-thirds admitting they've received a Father's Day gift they've never or hardly ever used. If dads had their way, not only would they ban ties but 19% said they would ban golf balls, 17% would ban coffee mugs, 14% would ban cologne and 11% would ban desk sets.
Dads have one day to get the phone they've really been craving – and he can ensure the rest of the family can join him in staying connected. T-Mobile's free phones Father's Day promotion is one day only, June 19, in every T-Mobile store across the country. For additional promotion details and a list of participating stores, visit http://www.t-mobile.com/celebratefamilies.
*The offer is valid at T-Mobile owned and operated locations only. New activation on qualifying family plan with two-year agreement required. Limit five lines per family plan. Mail-in rebate and restrictions may apply. Store hours may vary. See store for details.
Note to Editors
For full survey results, images and video of T-Mobile services and products, please log on to http://www.TheNewsMarket.com/T-Mobile. Registration is free for media.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group-33.7 million by T-Mobile USA-all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.