We've also been told that Emblaze has instructed its employees not to speak to the press about First Else. And indeed, when we called the number that formerly belonged to the Emblaze Mobile marketing manager we were greeted with a very casual "hello" without any mention of the company or the person with whom we were speaking. After confirming that we were indeed speaking with Emblaze Mobile, we related the news about First Else and were promptly transferred to the voicemail of Emblaze's legal representation. Curious don't you think? Your move Emblaze.