If you've been bragging about your all-encompassing 7.2 surround-sound
system to of your friends, prepare for a mighty dose of humble pie. Audi has hand-crafted what it calls the Sound Concept, an in-car sound system so excessive it should be able to cause your soft, fleshy bits to pulsate in new and exciting ways. There are five tweeters scattered across the dash and the doors, five woofers (four in the doors and a monster in the back), and then a whopping 52 mid-range speakers encircling the entire enclosure, creating a package that's not likely to show up in the options catalog anytime soon. All these have been wedged into the interior of a Q7 SUV in the interests of Wave Field Synthesis, minimizing a user's ability to hear specific speakers -- and blowing Audyssey's paltry 11-speaker DSX system
right out of the water.