If you had the review ready for the last few days, then why did you waste our time with all these Useless iPhone posts in one day? I've lost a lot respect for Engadget today.
@trong Don't be bloody ridiculous. What possible reason could there be to place an embargo on a review for an already announced and fully detailed device? It would be entirely counterproductive, and positive reviews (perceived bias notwithstanding) can only increase consumer opinion which should translate into sales.
@Smart People Play Tuba I'm really not convinced it's at all in Apple's best interest to do that. Especially as both the hardware and software have been finalised for some time. If there were expected revisions before release, then sure, but it just seems nonsensical to me to hold back on good press.
@bahoo If Apple are in a position to say "don't print this until we tell you to", they're probably also in a position to say "let us read what you want to print, and if we don't like it, don't print it until we tell you to". Sure that's effectively censorship, but then withholding reviews until it's too late for a lot of people to change their minds is just as bad. Besides, do you honestly think the Apple press office doesn't only send review units to blogs, magazines and news sites they KNOW will give them a generally positive review? Not to suggest that engadget is in any way biased, but I've got more of a chance of waking up as Steve Jobs than this phone had of getting a bad review off them.
@dboobis Biggest conspiracy man ever. Almost every gadget manufacturer does it. Go take a look at the times of posting for almost every review on this site. Also on Gizmodo and AllThingsD and everywhere else on the internet.
The point isn't to maintain control over the reviewers, but to give reviewers ample time to really try out the product and write a thorough review.
@dboobis It takes more than a few minutes to create a good review of a product. If they wrote a review the second they got the device they wouldn't be able to comment on some of the most important aspects, like battery life. And testing over a longer period, like a week, allows you to test things multiple times for consistency and reliability.
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If you had the review ready for the last few days, then why did you waste our time with all these Useless iPhone posts in one day? I've lost a lot respect for Engadget today.
@malexandria1 Ever heard of an embargo?
@malexandria1
You, sir, are an idiot.
@trong
Don't be bloody ridiculous. What possible reason could there be to place an embargo on a review for an already announced and fully detailed device? It would be entirely counterproductive, and positive reviews (perceived bias notwithstanding) can only increase consumer opinion which should translate into sales.
@dboobis
It's standard practice, man. "Here's a review unit a week early. Don't publish your review until June 23, deal?"
@Smart People Play Tuba
I'm really not convinced it's at all in Apple's best interest to do that. Especially as both the hardware and software have been finalised for some time. If there were expected revisions before release, then sure, but it just seems nonsensical to me to hold back on good press.
@dboobis So then other people don't just rush out a review so they can be the first source and get all the pageviews?
@dboobis
Well, if there are bad reviews, then releasing them early would stunt sales, so they wait until the release date.
@bahoo
If Apple are in a position to say "don't print this until we tell you to", they're probably also in a position to say "let us read what you want to print, and if we don't like it, don't print it until we tell you to". Sure that's effectively censorship, but then withholding reviews until it's too late for a lot of people to change their minds is just as bad. Besides, do you honestly think the Apple press office doesn't only send review units to blogs, magazines and news sites they KNOW will give them a generally positive review? Not to suggest that engadget is in any way biased, but I've got more of a chance of waking up as Steve Jobs than this phone had of getting a bad review off them.
@dboobis Biggest conspiracy man ever. Almost every gadget manufacturer does it. Go take a look at the times of posting for almost every review on this site. Also on Gizmodo and AllThingsD and everywhere else on the internet.
The point isn't to maintain control over the reviewers, but to give reviewers ample time to really try out the product and write a thorough review.
@dboobis It takes more than a few minutes to create a good review of a product. If they wrote a review the second they got the device they wouldn't be able to comment on some of the most important aspects, like battery life. And testing over a longer period, like a week, allows you to test things multiple times for consistency and reliability.
@malexandria1 Epic Fail.