The thinking all along was that there'd be an allocation of unreserved iPhone 4s in AT&T stores this Thursday for customers who didn't bother to (or couldn't) pre-order the phone ahead of time, but not so much. Turns out that the extra stock won't be arriving until June 29, at which point it'll be available on a first-come, first-serve basis (read: every man, woman, and child for themselves) both in stores and online. Of course, this is strictly an AT&T announcement -- Apple Stores and Best Buys are still possibilities -- but basically, there's no point in lining up on the 24th at your local AT&T shop unless you've got confirmation that a reserved phone is available for you. Follow the break for AT&T's full statement.
"iPhone 4 pre-order sales on June 15 were 10-times higher than the first day of pre-ordering for the iPhone 3GS last year. Demand is simply unprecedented. We're thrilled to see the excitement around iPhone 4 and are committed to helping as many customers as quickly as we can. As we said last week, we're committed to fulfilling preorders first – and are on track to do so. Here is an update that we just posted:
AT&T is on-track to deliver iPhone 4 to customers who preordered the device on June 15. We look forward to offering iPhone 4 to all other customers beginning Tuesday, June 29, when it goes on sale in all AT&T sales channels.
Here are a few guidelines for customers buying iPhone 4 from AT&T:
• Preordered for home or business delivery: iPhone 4 will begin arriving this week for customers who preordered. We'll send an email when each order has shipped.
• Preordered for store delivery: AT&T retail representatives will begin calling customers this week to let them know their iPhone 4 is available for pick up in store.
• Retail purchase (no preorder): AT&T plans to have iPhone 4 inventory – available on a first-come, first-served basis while supplies last – on June 29 in its retail locations, at www.att.com, and in business sales channels. As inventory sells out, AT&T will offer the convenient option of purchasing iPhone 4 and having it delivered to a home or business or an AT&T store. As always, customers will receive an email once their order is placed, and again when it ships.
To help customers stay up to date on iPhone 4 activities and important information, AT&T will post a series of videos beginning early this week at www.facebook.com/att. The videos will be informative and packed with customer-friendly tips and instructions around order fulfillment, iPhone 4 activation, inventory and – importantly – the new MicroSIM unique to iPhone 4 devices."