HTC running low on AMOLED stock, will add SLCD to the mix for some models
By Chris Ziegler 
posted June 25th 2010 7:52PM
posted June 25th 2010 7:52PM
Specifically, Samsung's had a devil of a time keeping up with deliveries of its 3.7-inch WVGA AMOLED display, which means that the Desire, Droid Incredible, and Nexus One could all theoretically be impacted -- but because this is a problem of the demand for displays outstripping supply (or at least the supply that Samsung is letting HTC buy), at least some of the affected phones will likely be offered both in AMOLED and SLCD varieties. How those products will be differentiated in the market is unclear, but it may not matter much -- we're told that the displays are virtually indistinguishable. We're working to get our hands on an SLCD phone just as soon as we can, and when we do, we'll put our eyeballs on the case.
Super AMOLED is the best. Samsung has an 18 month exclusive on them. That is why HTC Apple and others won't get them.
LCD including apple's suffer from pixel bleed and lower contrast.
Good thing I have SUPER AMOLED!
It'd be nice if Samsung didn't keep their Super AMOLED technology to themselves. It'd be the ultimate answer to this old question.
@r3loaded Samsung is not a philanthropy
Great news. The AMOLED thing has mostly been an anticlimax. Now for summer, I'm actually holding off from getting a phone with AMOLED because of the outdoors viewability issues. If Desire was to come in a SLCD flavor, this would be the perfect phone!
I really like the display on my Incredible. I would like to one day move on to another AMOLED with higher resolution. Right now I really enjoy the look of the screen and don't care how it does outside. But displays are getting better and whatever phone I get in 22 months will look great.
This just seems like a huge corporate power play. Samsung are keeping the best screens and the majority of production capacity to themselves and HTC are making the point that they are not reliant on Samsung and can switch to a competitor easily enough. Short term Samsung may have had some success in slowing down HTC market penetration but they may end up regretting forcing HTC to spread their procurement wider. Strategically I doubt HTC will ever put all their screen eggs in one basket again.
I have a milestone and. a nexus one in front of me right now and I have to say that the nexus one screen looks. Significantly better
what i would give to have SLCD on my nexus, wow that would be GREAT!!!!
@pinke123
Too SLCD does not exist, or at least in product form as it is a company name ( ironically owned by Samsung no less).
Incredible with LCD. That would be nice...
They had to do this to compete with apple's award winning show stopping screen!
A lot of you folks kind of have it correct:
1. OLED tech consumes less battery than light arrayed LCD tech (the tiny "bulb" that light up the display drink more juice)
2. Samsung took the capacity for their global launch of Galaxy. My guess is HTC has compensated Verizon and now HTC is going to Samsung. That is how it works :)
3. AMOLED and LCD have obvious trade-offs. AMOLED is more vibrant, better contrast and battery life. LCD is cheaper cost (hence the choice for 4.3" screens) and more sharp. Pick your preference :)
3. a. If you are a web / text fan, LCD will probably be your best bet, but if you are a media in picture fan, AMOLED is more vibrant and the contrast just pops out in a good way. Still, for me, I have had a Droid and now an Incredible. I prefer the Droid for web / text and the Inc for everything else.
4. Reports are that Verizon's sales trajectory for sell-through to consumers will be less than half of expectations for Inc, due to the shortages. Still, they have not given up. Anyone notice they are still showing TV ads for the Incredible? This is a telling sign that Verizon expects to have supply within the next few weeks. Still looking at over a month to refill channels and avoid back-orders.
5. Whoever posted about the EVO's current supply situation is more due to none available than demand, you are correct. The supply gap in channels is due to design rev 3 that corrected the LCD adhesion problems with the bezel. This forced a change in LCD suppliers due to the process is done as a sub assembly by the LCD maker.
BTW, some of you folks are real emotional about these devices. Please remember that your love for the devices is "unreciprocated"- since they will never ever love you back ;)
I don't have any experience with SLCD, but I do know that comparing the OLED screen of the Nexus One to the LCD screen of the Droid, the LCD comes across as significantly sharper looking but extremely muted in color. I'm not sure which one I prefer between impressive sharpness and incredible colors, but I can say with certainty that I love my Nexus One's screen.
In direct sunlight, both of them are completely unreadable, so that doesn't make much difference to me.
S-LCD is NOT "Super LCD". Matter of fact, there is no such thing as a "Super TFT-LCD".
S-LCD is a lcd manufacturing COMPANY NAME formed through a joint venture by Samsung and Sony. The majority owner being Samsung, the company and its plant is based in South Korea, home to Samsung.
What HTC is doing is bascially giving up one of Samsung's products for different one.
HTC isnt "pissed". Some of these journalists who make up these stories try too hard to put some personality to companies as if they are people. There are no pissy contests, its all business, all about making money.
No matter where device manufacturers go, Samsung will ALWAYS be there. This company has its footing in practically all major electronic components business, from LED lights to core processors.
S-LCD's wiki:
http://en.wikipedia.org/wiki/S-LCD
it wont affect the Nexus one seeing as its not in production anymore, however Google's Follow up phone(the one built for testing 3.0+) will most likely be choosing an LCD seeing as it is cheaper, looks near same, and takes less battery
Samsung your once again not the company that people associate with good things