Amazon has already boasted that the display in its updated Kindle DX has a 50% improved contrast, but E Ink has now thankfully come out and provided a few more details on the new display technology used. Dubbed Pearl, the new display builds upon E Ink's previous Vizplex displays, and not only promises enhanced readability and text that "pops from the page," but the lowest power consumption of any display used in e-readers today (something also claimed about E Ink's previous displays). Of course, the display technology isn't limited to just the Kindle DX -- E Ink currently has five different Pearl displays ranging from 5-inch to 9.7-inch, all of which boast 16 levels of gray, and resolutions ranging from 800 x 600 to 1,200 x 825 (and 200 to 150 DPI).
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E Ink Announces Next Generation Display Platform

E Ink expands the marketplace for electronic reading with the introduction of E Ink Pearl, the next generation, easy-to-read electronic paper display with high contrast and sunlight readability.


CAMBRIDGE, Mass.--(BUSINESS WIRE)--E Ink® Corporation, the leading developer and marketer of electronic paper display technology, today announced the Q2 release of its next generation display technology, Pearl. With Pearl, E Ink expands the capabilities of reflective displays, bringing electronic paper performance to the next level. With the whitest reflective displays in the industry, and a contrast ratio now approximately 50 percent greater than today's products, text on Pearl "pops" from the page, enabling a reading experience most similar to reading text on printed paper.

"As the electronic reading market continues to expand, there are more opportunities for expansion not only in the eBook space, but also for eNewspapers, eMagazines and eTextbooks," according to Felix Ho Chairman of E Ink. "E Ink Pearl enables further adoption with a next generation product that is a more lightweight and eco-friendly product than ordinary paper, with less eye strain and longer battery life than an LCD."

"The use of electrophoretic displays for eBook readers is growing rapidly. DisplaySearch forecasts that the market value in 2010 will be $837 million, and will grow by 44 percent in 2011, reaching $1.2 billion," according to Paul Semenza, senior vice president, DisplaySearch. "E Ink's new technology should continue to position them at the forefront of this market segment."

The E Ink Pearl design builds on the current generation of Vizplex designs, which is used in millions of eReader devices today. Due to a unique and proven two pigment system that is extremely stable, the current E Ink products in the market today have demonstrated long life and high reliability, enabling a whole new class of consumer products.

Enhanced Readability

Images and text become crisp on the screen as the contrast between the background and item of interest is increased. E Ink Pearl raises the bar for displays used in digital reading. This allows for eReaders to go from a contrast ratio typical of newspapers, to a higher contrast ratio typical of paperback books. The crisp text and detailed graphics also continue to remain pleasant to view when E Ink products are enjoyed outside. In addition, with 16 gray level depth, E Ink Pearl offers the sharpest rendering of images and allows product developers to display images with smooth tones and rich detail.

Lowest Power

E Ink technology products are the lowest power displays in the market today for eReaders. E Ink Pearl carries forward that capability with next generation performance. In addition, compared to other technologies, E Ink is completely bi-stable, requiring no power to hold an image or page of text. Forget about bookmarks – an E Ink display can hold your page and save your battery life for weeks or even months, so you can pick up right where you left off.

Widest Ecosystem

E Ink has partnered with top tier semiconductor companies to provide a best-in-class ecosystem of supporting electronics products. Tier one semiconductor providers such as Epson, Freescale, Marvell and Texas Instruments have created integrated circuits that will support the Pearl platform. These ICs include display drivers and power management products (PMIC). With these partnerships, E Ink has continued to advance the state-of-the-art and provide design flexibility to product manufacturers.

About E Ink Holdings Inc.

Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's OTC market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market.

© 2010 E Ink Corporation

E Ink Corporation . 733 Concord Avenue . Cambridge, MA 02138

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