Blockbuster On Demand comes to select Philips Blu-ray players
Movie lovers connected to Blockbuster from the days when renting involved begging mom for a ride to the store can take heart knowing the company is still expanding its On Demand service. Specifically the company has added two Philips Blu-ray players, the 5320 and 7320 (both of which scored Netflix back in January), to its short list of supported streaming hardware. Will this move turn the tide for the ailing company whose streaming claim to fame involves offering new releases on the same day as their Blu-ray and DVD release? Probably not, but at least it does show the brand isn't ceding the platform fight to Netflix and the recently announced Hulu Plus just yet. Read the press release after the jump.
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BLOCKBUSTER On Demand® Now Available on the Latest Philips Blu-ray Players


All the latest movies from the comfort of your living room

ATLANTA, July 6 /PRNewswire-FirstCall/ -- P&F today announces that its latest Philips Blu-ray players will feature BLOCKBUSTER On Demand®, expanding the ways in which Blockbuster provides consumers with instant access to the hottest movies. Families across America are now able to enjoy new movie releases from Blockbuster using Philips' 5320 and 7320 Blu-ray models.

"With Blu-ray, consumers can experience a cinema-like quality in the comfort of their living room," said Todd Richardson, senior vice president of sales and marketing for P&F, exclusive licensee for Philips consumer televisions and home theater in North America. "Philips Blu-ray players, combined with BLOCKBUSTER On Demand, offer consumers a one-of-a-kind home theatre experience with the added convenience of not having to run out to rent a movie."

"BLOCKBUSTER On Demand gives customers instant access to the very latest new releases on the same day as DVD and Blu-ray," said Bruce Anderson, Blockbuster On Demand's Senior Vice President and General Manager. "These new Philips Blu-Ray players are a great way for you to enjoy the latest hit movies or cinema classics and we are excited to enhance that experience."

The BLOCKBUSTER On Demand service provides comprehensive on-screen search and browsing capabilities, as well as full details, ratings, trailers, and other information about each movie directly on the television. This allows for a more personalized and easy to use in-home movie watching experience without having to pay a monthly subscription fee.

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Blockbuster On Demand comes to select Philips Blu-ray players