Vextini interactive ad campaign: no thanks, we don't need to see what's behind there

It's hard to say what the worst aspect of what we're seeing is here: the tired, generic, Sex and the City-style group of girls who love martinis that make up this ad campaign, or the campaign's pitchman who seems to genuinely believe that pre-mixed martinis will sell better because of a cheesy, "interactive" ad. The idea here, of course, is that you see the above shot in a magazine, then hit up Vextini's website, and use the QR code to watch a full video of the hilarious events unfold. Vextini? Sure, it vexes us plenty. Enough to make us want to drink in fact... so what flavors does this come in again? Hit up the source for the pitch video: believe us, it's worthwhile.

[Sisyphus Posted Jul 8th 2010 3:02PM]

There are no women that dress like that and drink martinis. Nothing in this ad corresponds to reality. I'm sure of it.

[samisax Posted Jul 8th 2010 3:26PM]

@Sisyphus

um.. they actually do..

if you can't see it, doesn't mean others can't..

[Sisyphus Posted Jul 8th 2010 3:31PM]

@samisax

Yep. That was my point.

[dan Posted Jul 8th 2010 4:09PM]

@Sisyphus
They do in Canada.

[CRMDEV Posted Jul 8th 2010 4:40PM]

@Sisyphus

My girlfriend dresses like that, has the same gorgeous body style, and loves her martinis... So I agree, just because you don't see them, doesn't mean they don't exist, just means you're hanging out with the wrong crowd. :-)

[Sisyphus Posted Jul 8th 2010 4:45PM]

@CRMDEV

Well I suppose I should note I was being completely sarcastic, before this becomes a runaway train.

I was responding to Laura's vitriolic characterization of this type of girl, whatever that is (I'm not personally voting on the matter, I just find it predictable having read Laura's blog :)

Regardless, I think the advertising is at least a little "cool." After all, most advertising these days has nothing to do with the product itself, but instead building a rapport and recognition with the consumer. If you disagree with this statement, explain to me what GEICO has been doing the past 5 years.

[dingus Posted Jul 8th 2010 4:53PM]

@CRMDEV On the Internet, nobody knows your girlfriend is a Wookiee.

[Wheee Posted Jul 8th 2010 9:16PM]

@CRMDEV
What are you, 12?

[hammydbest Posted Jul 8th 2010 3:08PM]

Its probably a windows phone 6.5 that they are laughing at :)

[a dumb cat Posted Jul 8th 2010 4:40PM]

@hammydbest

You mean WinMo 6.5. It's "WinPho" when they hit v7.0.

WinPho for the winPho! (?)

[mooglemoogle Posted Jul 8th 2010 3:09PM]

That looks more like an AR toolkit marker than a QR code innit?

[tschav Posted Jul 8th 2010 3:11PM]

@mooglemoogle

Nothing groundbreaking here. Augmented reality ads have been done before.

[Stengo Posted Jul 8th 2010 3:18PM]

@mooglemoogle
yes

[nanascho Posted Jul 8th 2010 3:11PM]

AR Codes: The new augmented reality roofie?

[salane89 Posted Jul 8th 2010 3:23PM]

Unfortunately there are women like this. Worthless sacks of life the lot of them.

[plyx Posted Jul 8th 2010 3:38PM]

I can't get my droid to scan it (I just like playing with QR codes).

[CubeGuy Posted Jul 8th 2010 6:27PM]

@plyx
It's not a QR code. It's an Augmented Reality code that only works with a specific program (in this case, the website).

[josebr Posted Jul 8th 2010 3:45PM]

The American media has over stepped decent boundaries by trying to convince American females that being Hoes is being "open". We need to go back to a modest culture.

[glamajamma Posted Jul 8th 2010 4:06PM]

Whats the point. Why hold the magazine up using a webcam? Why not just go to the website and watch the video. "Augmented reality" adds nothing to this experience. It does require someone to have a webcam which just adds to the stupid.

[glamajamma Posted Jul 8th 2010 4:14PM]

@glamajamma
Plus if these chicks don't get wasted and start scissoring I really don't care what happens. Everything else will suck.

[mex Posted Jul 8th 2010 4:20PM]

wait you mean that girls know what a QRcode is and have a smartphone with an app for that? or you mean that nerdy guys like engadget reader are usually into mom magazine?

[Someguyperson Posted Jul 8th 2010 5:26PM]

I really need this stuff now! I couldn't imagine if, say, a Pirate was in that chest or a big, meaty lumberjack came busting through my walls or something while I was taking 3 min making a martini!

[Old fogie late bloomer Posted Jul 8th 2010 9:50PM]

I honestly don't understand what time this stuff is saving. You want a martini? You mix two jiggers of gin with half a jigger of vermouth (more or less depending on your taste, I like mine drier), shake it with some ice, and strain it into a glass.

Oh, wait, you're telling me this isn't for making actual martinis, it's for making froofy colored vodka-based drinks that you put in a cocktail glasses and call "martinis"? Ooooh... well, unless they're organic or sweetened with stevia or something, I'd just as soon use top shelf liqueurs, but whatever, I guess.

[icon808 Posted Jul 8th 2010 5:37PM]

I do like the shag carpet...

[offthetopofmyhead Posted Jul 8th 2010 7:39PM]

For AR it ain't bad, and not overly techie for the women they're probably trying to sell this stuff to. I think LJ's evident disdain has to do more with her hating on the women in it (and type of woman they represent, compared to herself). Just because they're not quilting it up on Friday nights doesn't mean they can't have a good time, y'know. ;-)

@glamajamma - online Augmented Reality requiring somebody to have a webcam?! Now that's just unheard of.