Outside of a perhaps too strong resemblance to the Kindle, there was nothing much to fault the iriver Story when we played with it back in January. Its biggest downfall, however, was a lack of wireless connectivity, and iriver is going to rectify that with the new iriver WiFi Story. Apart from this obvious enhancement, nothing's really new with this reader, which was already pretty feature-flush on the software side, including decent format support for books and even Microsoft Office files. Unfortunately, while the current iriver Story goes for £149 at WHSmith in the UK (which is doing the e-book store end of things as well), the new WiFi model will apparently retail for around £250 -- exactly double the cost of a Kindle in the UK right now, with the sort of WiFi premium that only Microsoft could love. So while consumers are getting a kick out of this Amazon / B&N price war in the e-reader space, it looks like it's indeed going to be tough for other manufacturers to keep up. Right, Sony?