Activision has announced that Eric Hirshberg has joined Activision Publishing* as its new CEO, replacing Mike Griffith, who is being promoted to the position of Vice Chairman of Activision Blizzard. Hirshberg was formerly the CEO and Chief Creative Officer of ad company Deutsch LA.

"In contemplating the requirements for the role of Activision Publishing's new CEO," Activision Blizzard CEO Bobby Kotick said in the announcement, "we believed it was vital to have a leader who was a dedicated gamer, inspired creative thinker, and possessed the ability to manage and lead creative talent in a manner that produced both superior products and provided superior shareholder returns." Kotick called Hirshberg "one of the most inspiring people I know" with a "keen understanding of popular culture."

Hirshberg will report to (and inspire!) Activision Blizzard COO Thomas Tippl.

*Did you know? Activision Publishing, Inc. (a.k.a. "Activision") is a subsidiary of Activision Blizzard, which is majority owned by media conglomerate Vivendi. Activision Publishing continues to exist as a separate brand entity, developing and publishing games, as does Blizzard Entertainment.

This article was originally published on Joystiq.