The crossroads of fashion and gadgetry is fraught with danger, bad taste, and ill-conceived promotional campaigns. Taking its place among both the Calvin Klein crapgadget and the subtle elegance (and overall silliness) of Sony's Vaio P campaign, XpanD decided that the best way to sell consumers on its 3D technology was by following folks like Jean Paul Gaultier and Dita Von Teese around with a 3D camera. So they headed to Paris to film the outrageous clothing and personalities during something called Paris Haute Couture Week. "At XpanD, fashion is a religion-we aim to not only make 3D content look fabulous, but to make the people wearing our glasses look fabulous as well," says Maria Costeira, XpanD CEO. Sounds great! Because, really, if American consumers are going to be sold on 3D it will be on the runway (and not, say, on the basketball court). Learn all about the XpanD Universal 3D glasses (designed to work with any 3D-enabled device!) in the PR after the break.

[Image courtesy of Dominique Tépé]
Show full PR text
The Fashion World Adds Another Dimension With XpanD

13 July 2010 At Paris Haute Couture Week XpanD and Looping Productions collaborate at the crossroads of fashion to present the prestigious and influential event in stunning 3D.

Bringing high style to high tech at the fashion world's most prestigious event, XpanD took the runway at Paris Haute Couture Week, 5-8 July 2010. With XpanD 3D technology, the world's most beautiful clothing and accessories will look even more stunning! In partnership with Looping Productions, XpanD shot select fashion shows in native 3D and will produce content for television broadcasts in July. Now, more than ever, XpanD 3D is truly "in vogue!"

XpanD and Looping Productions filmed fashion shows of some of the world's most stylish designers at Paris Haute Couture Week, including: Christophe Josse, Georges Hobeika, Eva Minge, Stéphane Rolland, Basile Soda, Franck Sorbier, Jean-Paul Gaultier and Valentino.

"At XpanD, fashion is a religion-we aim to not only make 3D content look fabulous, but to make the people wearing our glasses look fabulous as well," says Maria Costeira, Chief Executive Officer of XpanD. "Paris Haute Couture Week, for me, exists at the intersection of creative thought and visual expression. As such, it makes absolute sense that we're enabling the organizers, designers, stylists and broadcasters to add a new dimension with the world's most effective and immersive 3D technology. This is a true benchmark for the fashion broadcasting industry, changing how fashion is seen, enjoyed, considered and possibly even conceived!"

With a vision for 3D light-years ahead of its competitors, XpanD was the first company to deliver both style and substance to a technology that has long put function before form. For example, the XpanD Universal 3D glasses are designed to work with any 3D-enabled device, from televisions to laptops and with any XpanD-equipped cinema, giving 3D consumers unprecedented freedom. What's more, the XpanD Universal 3D glasses are available in multiple colors and sizes, allowing for a range of personal style options.

"We have been shooting fashion shows in HD for 10 years and it was already a step ahead, highlighting the fantasy and details of the fabrics," stated Veronique Legendre, Producer for Looping Productions. "A fashion show is a unique and a total spectacle of beauty that transforms the human being into the most sophisticated world and today, with XpanD 3D technology, we bring the ultimate experience to Paris Haute Couture Week to go even beyond onlookers' expectations. Fashion is a ready-made world ideally suited to the 3D experience."

About XpanD


The global leader in the 3D market, XpanD now sells over 2 million of its stylish, eco-friendly, and completely immersive 3D active glasses to cinemas each year. Its 3D glasses are affordable for cinema owners and home users while providing 3D quality that was originally available only at a professional cost. XpanD has the extraordinary combination of experienced and visionary leadership, state-of-the-art technology, and economies of scale that will provide a backbone for the cinema and consumer electronics industries as they further transition into the 3D future. X6D Limited is a global company whose products and services are marketed under the XpanD brand name. XpanD was created by industry veterans in theatrical exhibition, entertainment, film production and distribution, and specialty film and digital technologies and is funded by a European investment fund. XpanD technology is used by over 3,000 3D cinemas in more than 50 countries and is the default 3D solution for post-production houses, educational and professional 3D applications. XpanD designs, manufactures and OEMs a range of consumer electronics 3D solutions.

0 Comments

XpanD heads to Paris, comes back with Jean Paul Gaultier... in 3D!