They prompted some public outcry
from competitors and a preliminary antitrust investigation
from the US government, but it looks like Apple isn't even enforcing those new rules on outside ad networks
-- at least not yet. That's according to none other than AdMob
CEO Omar Hamoui himself, who said at the MobileBeat
conference this week that "they haven't been enforcing" the new regulations yet, and that he's "very appreciative of that." If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications -- data that Apple itself could collect with its iAd
platform. Of course, it's not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple's own advertising efforts, saying that "anybody getting advertisers interested in mobile is a good thing. It's not at all a zero-sum game."