HP developing materials for reflective color e-paper displays
By Darren Murph 
posted July 15th 2010 9:20PM
posted July 15th 2010 9:20PM
Who knew HP was such a big player in the display business? Just days after announcing that a flexible display from Mars may very well hit the market out of Hewlett-Packard's own laboratories, a fresh report has surfaced over at Technology Review surrounding yet another display tech that the company is feverishly working on. It's bruited that the outfit is "developing new materials for brighter low-power displays" -- think E Ink, but with color... and a twist. Frustrated with what nature was offering (or not offering, as it were), scientists at HP decided to concoct new materials that "use ambient light to create a more vibrant color for video-capable, low-power screens." It's hard to say just yet whether or not this stuff will end up suitable for mass production; we've been hearing about color e-paper for years now, and even though Qualcomm's Mirasol display showed great promise at CES, we've yet to hear of any progress towards a market-ready product. Hit the source if you're thirsty for technobabble, but don't go looking down on that Kindle just yet.
Lolcatzzz
@Gussieboi and the reflective comes in.. what?
Now in technicolor!
I will SO buy the first color e-Ink e-reader that comes out.
@jshaw6000 http://www.engadget.com/2010/05/25/e-ink-shocker-amazon-ceo-says-color-kindle-is-still-a-long-way/
I knew this CEO was going to be putting his foot in his mouth, underestimating future technology capabilities never pans out unless you're talking about flying cars.
In Living Color...lol
wouldn't lcd's with a reflective background be more power efficient than e-ink?
@Noswal
for videos...
Its all good HP. I appreciate your R&D department. But bring on some Tablets "NOW" OK?????? I'm so tired of this waiting game.
@KS
the problem is that mergers take longer than most people expect them to, and while webos would be amazing on a tablet, the software still needs alot of work. I'm sure most pre owners, including myself, would prefer it if hp spend alot of time on making sure the HARDWARE is RELIABLE! Spend 3 months on testing if they have to, but don't create another pre-quality hardware ever again..
Personally i really want a web-os tablet with stylus functions, and microsoft onenote...
wait, will I need a source of light to read it then? That kind of sucks. Maybe I should stop reading at night.
@NathanHeil or invest in a lamp?
e-books device with color e-paper displays running Palm !?
This is like MS all over again...we keep hearing about these cool new concepts and devices but so far nothing concrete.
I don't blame Engadget for reporting on this cuz it is interesting news but at some point I'm just burnt out and tired of hearing promises from all these companies about these new technologies that never seem to see the light of day...
I, for one, welcome our new colorful, webOS powered, e-book reading overlords
I am posting so I can look at my profile.
@Peytral
Vain much?
@Peytral You can click on your avatar next to "log out" in the top right corner to get to your profile.
A tablet with color EInk running Web OS is the dream.
@Tohe
imagine an evo sized phone, with, or without keyboard to fit your likings, then you hook up this round thing to it that unrolls and becomes a huge touchscreen tablet!
how cool would that be?
ZOMG you guys are being paid by HP. Soo many HP articles. Total HP fanboiz
/s
"use ambient light to create a more vibrant color for video-capable, low-power screens."
So I'm guessing this uses fluorescent compounds to increase the amount of visible light which can be observed at specific wavelengths (colors)? Sounds pretty cool to me.
hey HP, how about getting your webcam facial recognition software to recognize black people?