Given the way HP has treated acquisitions like VoodooPC
and Compaq, this should come as no surprise -- but CEO Mark Hurd
is at it again with comments about his company's recent Palm acquisition to German newspaper Frankfurter Allgemeine
, saying that the brand could "move into the background" and become a "sub-brand," ostensibly the same as Envy and iPAQ (he gives Pavilion as a specific example). From a marketing alignment perspective, that makes sense -- though it assumes that the HP brand is stronger than Palm's in the target demographics that they're looking to sell into. Is that a safe assumption, especially considering how iPAQ withered on the vine? Hard to say.