You'd think with ATI having the performance, value and power efficiency lead for so long -- at least since the
Radeon HD 4000 series -- NVIDIA would be in all kinds of trouble, but it's only now that AMD's graphics division has finally taken the lead in quarterly shipments. This is according to Mercury Research, whose analysts place the split at 51 to 49 percent in favor of ATI -- still a tightly contested thing, but it compares very favorably to the Red Team's 41% share in the same quarter last year. This data is concerned with discrete GPU shipments only (laptops included), whereas on the integrated front Intel continues to reign supreme with 54 percent of the market shipping its cheap and cheerful IGP units. ATI has made forward strides there as well, however, with 24.5% ranking ahead of NVIDIA's 19.8%. If Apple shifting its
iMac and
Mac Pro lines away from the Green livery wasn't enough, perhaps these numbers will finally start ringing some alarm bells over at NV HQ.
[Thanks, Zubayer]
posted July 30th 2010 5:31AM
Nvidia, wakey wakey.....
@Shorven This battle goes in cycles - I'm sure NVidia will fight back. This is what good competition does: it keeps companies on their toes.
@RincewindWiz no,
Ati has been ahead for quite a few cycles already, and the new "Fermi" being super delayed, super power hungry and cant even match old-gen Ati's hardware is just another nail..
why did nVidia keep making money anyway?
easier example, look at Apple.. marketing marketing marketing.
@Shorven
Best part is, no matter which side you're on, the continuous competition makes sure that whatever you buy, you'll be getting some of the fastest video cards around. They'll do your rendering/ play video games like never before.
A winrar is YOU, Engadget reader, no matter witch you choose. To competition! *raises glass*
@saberwolf
Wtf are you smoking. 480 and 460 destroy tiger competition. The 270 280 and 290 destroyed everything from ATI last gen. Up until November year year. ATI has not held the house crown since the days of 7800
@DefPoet
Bah. Auto correct hates me. Made my comment even less readable than ny horrid spelling would of
@saberwolf I didn't say "release cycles" - I just said the battle goes in cycles. nVidia will beat ATI again at some point, then it will be ATI's turn... etc. etc.
@saberwolf
Are you serious Saber? Sure, Fermis were late. But they're twice as fast as ATI in DX11 and a good deal ahead everywhere else.
http://www.overclock.net/overclock-net-performance-computing-team/769079-comprehensive-gpu-showdown-fermi-vs-cypress.html
Regardless, I'm personally surprised a 1% lead is all ati could muster with a 6 month head start..
@Celeras I don't understand why people have to correct this misinformation all the time. NVIDIA has been frequently faster for many generations now. More expensive? Sure, but they apply a price to the performance.
the numbers are very easy to understand and isn't subjective one bit. Why do people seem to get their information from comment posting fanboys?
@DefPoet
While the GTX 480 is indeed faster than the 5870 and the 460 offers great price/performance it's a bold claim that those cards 'destroy' AMDs offerings.
Nvidia did retake the single GPU performance crown, though they did so barely and at a terrible cost. Indeed it won't take much to oust Nvidia from the top spot.
Much as I like both vendors there's no question AMD won this round.
@DefPoet "would have" that's no auto-correct
@Celeras
Same here, I agree.
ATI has had a pretty long headstart, and I am surprised that they didn't make at least a good 10-15% jump ahead of NVidia.
But I guess either way it doesn't matter. As long as the cards get more powerful then I don't really care about the business behind it.
@Celeras
Head start?
By using that logic The Radeon 9800 should run circles around Fermi since it's got a 7 year head start. Newer architectures should always be better than older ones, that's why Fermi failed to impress despite technically re-taking the single GPU performance crown.
@Shorven
Nvidia: OH SHIT!
@Celeras Twice as fast? Wow.. I have yet to see them come out ahead 100% of the time at anything, and since they are so overpriced it is fair to put a crossfire against them :p
@Mike10010100
While your statement is generally true, it doesn't really reflect the situation in discrete video cards for the last 6 months. There has been very little competition; ATI is in a completely dominant position.
ATI cards and Nvidia cards are priced competitively, but this is a function of the market and does not reflect the cost of production. ATI's profit per card must be considerably higher because of the time they put into the manufacturing process, the longer length of time they have been producing their cards, and the smaller size of their GPUs.
ATI apologized for the higher than expected cost of their cards this generation and explained that it was because of lower than expected yields. By now those yields surely have increased, but the prices have not come down because there has been very little pressure from Nvidia to decrease prices.
TL;DR
ATI won this round, but the consumer lost.
@Shorven
ATI is better on paper, but their drivers suck and nVidia always wins in real world tests.
I wish ATI would give nVidia some real performance competition, rather then just backroom deals with OEMs.
@SirNoDroin
You sir, shall now and always be down ranked to oblivion from that simple and ignorant comment. Please use one of the 2 great search engines out there and check for real world benchmarks and you shall see that the 3 of the top 5 spots are held by ATI. Better yet allow me to inform you!
http://service.futuremark.com/hardware
Have a good day, and don't forget to wear your helmet when leaving the house!
@ZebriahKarr: That does not mean anything. You have to compare cards at the same level. Just because they have more higher end cards means shit. If I were to artificially limit the ranking level to top 3, then NVIDIA has 2 out of the top 3 cards out.
5970 right now has no competition from NVIDIA so it sits at the top, obviously, and is the best single PCI-E graphics card money can buy.
The rest of the comparisons are hard since most of the time, NVIDIA cards are 50 dollars more expensive.
GTX 480 vs. the 5870. GTX wins.
GTX 470 vs. 5850. GTX wins.
GTX 460 vs. 5830. GTX wins.
Who cares about the rest. We are only talking about high-end gamer cards.
@Ruben what happened to the ati 5970 been out for a while everyone comparing the best of nvidia gpu to the second best of ati gpu doesn't make since
@SirNoDroin if we are talking of drivers, i should remind you that nvidias drivers, were last to support windows 7. ati won on that with drivers.
whenever i use an nvidia driver on windows 7 i either get bluescreens or driver crashes. ati won that round too.
nvidia disabled all physx gpu accelerations for anyone that owns an ati card. that inludes using an nvidia card as a ppu. or using the old agea ppu, both are now controlled by the nvidia driver lockout.
i just found out nvidia disabled sli on older video cards. so i have an old gaming rig im trying to utalize, but cant use the 6800's in slie. BECASUE NVIDIA DISABLED IT. now, who wins in the driver department dude?
@saberwolf clearly you have not seen the GF104 Fermi. I love my 4890, but the GF104 is exactly what nVidia needed.
They deserved it. They seriously did after the 5000 series of cards vs Fermi
@mnhthebest Exactly. Upgrade from my old 8600 GTS to a 5850. Now the Red Team just needs to get a little better with the drivers, and it's all perfect.
@HikaKao thats exactly the point. i don't like my new Hd5770 and had lots of troubles with drivers and games ( BFBC2 and GTA 4 especially). i would love to have Nvidia card instead.
@mnhthebest You should clarify. Its not that the Fermi isn't faster than ATIs offerings because they are faster. Its that with 6 months between the 5870 and GTX 480, it wasn't that much faster and ran hotter with more power draw. That's the reason for the debacle.
NVIDIA overhyped the Fermi to make it more than it ended up being which left a bad taste in everyones mouth, including mine. But that still isn't causing me to move to ATI. I want reliable drivers with my video card, and ATI is really flaky with drivers.
@Ruben
Many who have a clue still throw out the driver issues ATI has had with their cards. Yet no one throws out the facts. Nvidia has issues as well tho not as severe and ATI has made leaps and bounds in its drivers. As long as they continue to improve upon their drivers and hardware simultaneously then Nvidia will be EXTREMELY hard pressed to take the lead gpu supplier role again. IMO
@ZebriahKarr: No one is perfect. NVIDIA is not without their issues.
ATI just generally has more issues with their driver releases, which is admitted by you. That is enough to make me spend a measly 50 extra dollars for better performance (graphics performance) and admittedly more reliable drivers with an NVIDIA card. More heat and power draw except in the case of the GTX 460? Sure, but those are sacrifices i'm willing to make for better performance.
@mnhthebest
And nVidia deserved it, too, after *seriously* dropping the ball in the notebook GPU failure debacle that affected a huge number of mobile GPUs from two whole series. Do something stupid once, shame on the consumer, do the exact same thing twice, and in this scale, then shame, shame, shame be on the company. They lost a ton of credibility there, not only from the failures themselves, but from trying to cover it up and not doing nearly enough to rectify it. I'm never buying their products again.
@ZebriahKarr id rather have drivers that will always work, vs nvidias shitty constantly crfashing drivers, that after a few updates will lock you out of key features. (such as nvidia locking out physx on anyone with an ati card (wheather they had the dedicated agea ppu or an nvidia physx enabled card)) or such as them disabling SLI for older cards *am now sitting with a rig with 2 6800's where one is entirly useless becuase they disabled sli on it.
I've been rocking a C2D + Nvidia rig for near on half a decade now but for some reason I ALWAYS get the urge to want to make a AMD+ATI rig. For some reason they just hold a special place in my geeky tech heart...
*Cough* Go the reds!
@Hobsie
That surprises me. People who've been intel hardware are usually weary of moving to amd. Even people I've built PC's for who know little about PC's get a funny face when I mention amd but when they see the performance in the end they're normally smilling :). It's just a shame that a stigma that shouldn't died in the 10 years ago is still around today.
@Hobsie For higher end chips, Intel is the way to go. For more economical CPUs, AMD offers more performance/price ratio.
@tobsmonster2
The stigma disagreed during the catastrophe that was gibtel core duo. And spanked the evetliving hell out of gibtel until core 2duo. Sadly. Since then. Amd has not even cone close to the performance of their Intel counterpart. Although for the price of intels chips you could buy two Amd ones
@tobsmonster2
well before I had my current rig I did run a AMD FX and ATI rig for many years, mostly cos I was a student and couldn't afford anything more but I loved it!
Then I went through that phase of "MUST HAVE MORE POWA" now I couldn't give two shits about having the highest end tech. The amount of PC games I want to play these days is so few and far between and what is out still seems to run on mostly max with my machine that's 4 years old O_o.
So next machine I'm either gonna go AMD+ATI or...get an iMac :P
Might finally kick some sense into NV, my 4870 is still rocking on but I wanted to get in on some CUDA action...but not at the high price and power that Fermi's giving for a marginal performance gain.
GTX 460 is actually really good. Uses the new GF104 core.
@einhanderkiller
It's good for the consumer (I bought two of those) but its just a desperate way to reduce the share loss... NV is losing money with every GTX460 sold.
Nvidia, stay competitive!
Intel is not enough competition...
@SolidSnake
Oh Larrabee, where art thou?
@cdf74dc9
Dead shot killed nurtured
@SolidSnake Nvidia is staying competitive. I wouldn't worry over a 51/49 split with ATI lol.
@Doomtomb 20% revenue hit in 2Q2010 .... Southern Islands core from ATI just months away... mmm ... i see..... I SEEEE... a tin cup...
Should be ATI *discretely* overtakes NVIDIA in discrete GPU shipments
Wow, this says a lot bout how ATI has delivered the goods over the past year or so. I always had nVidia cards, but I had to switch over to ATI coz my card died and nVidia took too long to release their new cards.
I am happy with ATI so far. Tho i hope nVidia bounces back so we can have healthy competition.
@DarkGrimoire
I agree i havent had ati since the radion 9800 which was a beast at the time now it might be time to switch back into the red, if only my card would die and give me a reason. Damn evga for making quality nvidia cards.
Was bound to happen sooner on later...Nvidia has really dropped the ball as of late, delays on femi, conflict with Intel and Apple have also dropped Nvidia in favor of ATI.
Which is not cool, I don't mind either Nvidia or ATI though I generally stick to ATI but if Nividia don't pull their act together, ATI will have no reason to drop prices-_-
And ATI are rolling out their 6000 series end of the year plus not to mention the 5890 is coming!
@Warzone
or*
I'm fine with who ever wins. I love both ATI and Nvidia... But I always end up buying an ATI card for some reason.
@cdf74dc9 It's just that you always recognize that ATI had a cooler name :3