Impossible Project's color Polaroid film finally going on sale, shipping August 2nd

Remember back in March when the Impossible Project rolled out its Sepia Polaroid PX100 film for the SX-70 and PX-600 cameras? Well, we heard then that color film was in the pipeline and that it would hit this summer. Well, here we are, and you can definitely order the film as of quite recently, and it looks like its got a ship date of August 2nd. Now, you probably won't be surprised to hear that the film isn't cheap -- $44 for a Starter Pack of 3 packs of 8 shots each -- but if you're into the instant photo game, you'll want to scoop it up, because we have a feeling the film might be a hot item in the coming days.