Boy, Sony sure loves to drag its heels when it comes to obvious industry trends. First netbooks were "
a race to the bottom," now the company's saying it "won't sacrifice the quality and design" of
its e-readers in order to lay claim to being the cheapest. This comes as a reaction to the Kindle's aggressive new
$139 entry price point and continues Sony's reluctance to
fiddle with what it sees as a
successful formula. We're not going to second-guess the reasoning (too much), but it's not like there's that much room to differentiate yourself when you're using the same E Ink tech as the competition, is there? Guess if all else fails, Sony can always innovate the hell out of those leatherette cases and bundle them with the Reader.
