With football season ready to kick off yet again there's still no good news for those who want Sunday Ticket without DirecTV, but if you do have the right satellite hookup then there are a few new wrinkles in 2010. First the bad news, at five payments of $59.99 the price has risen yet again to $299.95, but this year features that used to require the $99 SuperFan add-on -- every game in high definition, Game Mix Channel, Red Zone Channel, Short Cuts -- are included, so if that's what you wanted then the price has actually gone down. One SuperFan feature that's still extra is access to streaming games, now broken out on its own at NFL Sunday Ticket To-Go, it brings 14 Sunday ticket games every week, Red Zone Channel, highlights, stats and more via the internet (PC, Mac, Android, iPhone/iPad/iPod Touch, webOS, Windows Mobile) for an additional five payments of $9.95. Check the press release after the break for all the details, but we're pretty sure this is the kind of decision that makes itself for most NFL fans.

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DIRECTV Beefs Up Its Exclusive NFL SUNDAY TICKET(TM) Package with HD, Red Zone Channel, Game Mix and More at No Additional Cost
Rebranded Online and Mobile Service, 'NFL SUNDAY TICKET To-Go,' Features New Enhancements


EL SEGUNDO, Calif., Aug 02, 2010 (BUSINESS WIRE) -- DIRECTV is making the best NFL viewing experience even better for fans in 2010 by adding every game in HD, the Game Mix channel, the popular Red Zone Channel and more to its exclusive NFL SUNDAY TICKET(TM) service at no additional cost.

And for fans who want to catch every minute of NFL SUNDAY TICKET no matter where they are, DIRECTV's online and mobile services -- rebranded as NFL SUNDAY TICKET To-Go -- are returning with live streaming video of up to 14 NFL SUNDAY TICKET games every Sunday, Red Zone Channel, game highlights, and detailed stats, along with several new enhancements to the online and mobile experience, including live games available on the iPad(TM).

In addition to offering up to 14 NFL regular season games every Sunday, these additional features, formerly part of a $99 add-on tier of services called SuperFan(TM), will now be offered in the NFL SUNDAY TICKET package at no extra charge:

* HD Games - Every NFL SUNDAY TICKET game in HD.
* Game Mix Channel - Up to eight live games at once, complete with scores, clock and field position, all in HD (Channel 702).
* Red Zone Channel - Watch the final yards of every scoring drive on one dedicated channel in HD (Channel 703).
* Short Cuts - Every NFL game in less than 30 minutes without commercial interruption, airing Sunday night through Tuesday night (Channels 704-705).

Of course, NFL SUNDAY TICKET's Emmy Award-winning features like Player Tracker and real-time Scores and Stats return this year as well.

"We've made every NFL SUNDAY TICKET customer a 'superfan' this year by rolling in HD, Game Mix, Red Zone and Short Cuts to the package at no extra charge, taking the single most compelling sports subscription service to another level and creating the best value in the 16-year history of this exclusive package," said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV. "With our brawnier NFL package and our enhanced mobile and online service that lets fans watch live games wherever they are, there is no better football viewing experience, anywhere."

The NFL SUNDAY TICKET To-Go service -- available exclusively to NFL SUNDAY TICKET television subscribers -- allows customers to watch games live on their mobile devices and online, no matter where they are. The browser service is available through DIRECTV.com, and is compatible with PC and Mac computers. Mobile applications for iPad, iPhone, iPod Touch, Android, Blackberry devices with 3G or wifi, Palm pre/pixi and Windows Mobile devices are available from app stores or m.directv.com/nfl. Enhancements to the service this year include improved video quality; enhanced design; league schedules by week and team schedules, with game-by-game results; extended stats; and for online users, new Game Mix and picture-in-picture modes, as well as DVR record scheduling for games and shortcuts.

DIRECTV customers can purchase the 2010 NFL SUNDAY TICKET package for five payments of $59.99. NFL SUNDAY TICKET To-Go can be purchased for five payments of $9.95. NFL SUNDAY TICKET is the only place to catch all the NFL action every Sunday and is available at www.DIRECTV.com/nfl or by calling 800-GET-SPORTS.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers access to 160 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

SOURCE: DIRECTV

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