Wildfire owners: fresh from HTC's oven is its 3.0 desktop sync suite that -- like the one baked for the Desire over the weekend -- enables iTunes sync for the company's latest budget device. Since we had a Wildfire on hand, we decided to go through the trouble to check out this new feature. And boy, it sure was a bumpy start. We had no problems with obtaining the software, but in order to get the "HTC Sync" option to appear in the USB connection menu, we had to switch on USB debugging mode (Settings -> Applications -> Development) before establishing our first link. As fiddly as it sounds, this was actually the only tricky part of the preparation, and you can leave debugging mode switched off afterwards.
So, how does the iTunes sync work? Well, it's certainly nowhere as thrilling as Palm's cheeky hack -- it appears to simply access iTunes' database and playlists for the file locations, rather than fooling iTunes into thinking your Wildfire's an iDevice. You'll also be limited to syncing either everything or just selected playlists (smart playlists supported), so in other words, you can't sync by artists or genres, and you'll have to set up a dedicated playlist for syncing podcasts. Apart from this minor flaw, we'd say this is still a pretty neat solution for an age-old problem, and hopefully HTC will offer a similar app for Mac users. Hands-on video after the break.