Carriers test the waters on new plans all the time, but this new one from Verizon seems -- at least at cursory glance -- squarely aimed at its CDMA competitor. According to research from Current Analysis, the nation's top carrier is trying out an unlimited Nationwide Talk & Text plan for $69.99 in San Diego and Los Angeles retail outlets. That's $20 less than the current price, and coupled with a $29.99 data plan, we're looking at a monthly fee that's within pennies of Sprint's Simply Everything plan. As with other network trials, this one may never expand beyond certain test markets -- but needless to say, this seems to indicate Verizon's taking its smaller CDMA rival a whole lot more seriously. Amazing what a quarter of positive subscriber growth can do, isn't it?

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Verizon testing a $99 unlimited plan that simply matches Sprint's famous offering