In February 2009, Arron La's $0.99 Advanced Task Manager was one of the first paid apps on Android
, allowing T-Mobile G1 users to do what was then a novel thing -- close applications. (We immediately bought a copy.) Today, the app is all but obsolete, its functionality baked right into Android's core, but Arron's still making thousands of dollars a month. Why do we bring this up? Because nine months after Arron released the pay-first version, he unleashed an ad-supported variant as well... and since that day, each has contributed about the same amount
($30,000) of money. It's not exactly an object lesson in what's possible on the 70,000-application-strong
Android Market, as this gentleman obviously had quite the head start, but it does show that when it comes time to monetize your best-thing-since-sliced-bread app, there's more than one option -- ads can be an equally good revenue source. Find rays of hope for indie development (and several stormy clouds for comparison) at the links below.
Did we say 50,000 apps? We meant more like 70K and counting
as of July. Thanks to the astute commenters who pointed this out.
[Thanks, Shannon G.]