SNL Kagan chart
One quarter is hardly a trend but any trend has to start somewhere and, for the first ever, pay TV subscriptions are down quarter over quarter according to SNL Kagen. The drop was only 216k subscribers of over 100 million, but up until now the number has always been headed in the up direction. Cable was the big loser here dropping 711k, while satellite and telecom companies pick up most of those. As you can see from the chart above, the dip wasn't enough to bring levels down to last year's levels, but while we doubt this is anything more than a blip, it could very well be the beginning of the end of TV as we know it -- sounds cool, but doubtful.