Sony's finally taken the wraps off its latest televisions for the US market, carrying the NX810 model number. Available in 60-, 55- and 46-inch sizes next month, these give a 3D spec bump (and around a $200 premium on the MSRP) to the existing NX800 series of Edge LED lit HDTVs that came out earlier this year. Like the NX800, these feature a slick monolith design, built-in WiFi, widgets and an ambient light sensor to automatically adjust the picture in changing room conditions, but other than the 3D-readiness (and coupons for free Blu-ray 3D movies and PSN games, though it looks like you'll have to pay for the glasses on your own) it's hard to find any differences on paper. Football fans looking for a new 3D set may be tempted to jump on one and can check the specs and prices after the break, but we'll probably wait around to see what a Google TV might bring to the table -- and at what price.

Update: We got a chance to check out a few of these 3DTVs this evening at Sony's open house in NYC. As per usual, the BRAVIAs were stunning and made us want to save up some cash to get one of these into our living room. And yes, we put on the 3D glasses and watched an assortment of clips. It was like those cute little bears in the snowy picture below were at the swanky event with us. Go on, you know you want to look at the cuddly things, err screens...
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Sony NX810 3DTV eyes-on



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SONY LAUNCHES NEW 3D BRAVIA TVS JUST IN TIME FOR KICKOFF


• Just in time for the kickoff of the fall football season, Sony just announced three new 3D BRAVIA TVs that are perfect for the big game.
With a number of college and pro football games slated to be broadcast in 3D this fall, Sony's BRAVIA is the perfect way to see the next dimension in sports -- the full HD picture puts you right on the sideline!
• Offering outstanding contrast with smooth, vibrant images, Sony's new NX810 HDTV models have great picture quality even in brightly lit rooms – perfect for that lazy afternoon watching all the games and following your fantasy football league.
• With built-in Wi-Fi and access to Sony's BRAVIA Internet Platform and the company's new movie service, Qriocity, the Sony not only offers a great picture, but access to a massive amount of online content to match.
• In screen sizes including 60, 55 and 46 inches, these new Sony models have any room covered.
• Also, anyone who purchases one of the new 3D BRAVIA models will receive two free Blu-ray 3D titles and a PlayStation® Network voucher enabling 3D BRAVIA purchasers to download stereoscopic 3D gaming experiences on the PS3.

Quote:
• "BRAVIA is optimized to deliver the best possible 3D consumer experience by leveraging the vast knowledge from our theatrical and professional products groups," said Chris Fawcett, vice president of Sony's television business. "3D is driving the growth of the entertainment industry and only Sony is involved in every stage of the platform."


BRAVIA® KDL-60NX810 Edge LED LCD HDTV with 3D
Available in September for about $4,700
• Full HD 1080p Resolution with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light


BRAVIA® KDL-55NX810 Edge LED LCD HDTV with 3D
Available in September for about $3,700
• Full HD 1080p Resolution with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light

BRAVIA® KDL-46NX810 Edge LED LCD HDTV with 3D
Available in September for about $3,000
• Full HD 1080p Resolution with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets