OLED's failure to do anything for the mainstream so far outside of phone and camera displays is only bittersweet: sure, we don't have millimeter thick TVs yet, but LCD has gotten slim enough that it hardly matters. So, in keeping with tradition, LG has stolen its own OLED thunder today. In line with earlier rumors, it will be showing off a 0.11-inch thick 31-inch 3D OLED display prototype at IFA this week, but that poor little OLED-that-would will be sharing a booth with a ready for retail 0.35-inch thick LCD that comes in big people sizes. Despite our undying affection for OLED, we know which one we'll be (theoretically) taking home in the windowless van we (theoretically) plan on parking out behind the Messe Berlin.