Finis Swimsense swimming performance monitor can tell a butterfly from a breaststrokeIn the water, we're such natural swimmers that we sometimes forget what stroke we're using to propel ourselves through that clear, chlorinated cocktail at the Y. If only we had the Finis Swimsense wrist-worn performance monitor that wouldn't be a problem. Using internal motion sensors plus a little information from you (such as pool size) the thing can not only tell you how many laps you swam and at what pace, but how many strokes you took to get there and even what style you were using at the time. At the end of the day it'll spit back total calories burned, which could help us identify just how many crullers we're allowed to down during our apres-swim donut binges.The Swimsense is slated for release in time for stocking season this year, priced a penny under $200.

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FINIS Launches Swimsense®, a Ground Breaking Performance Monitor That Will Revolutionize Swim Fitness


Swimsense® makes sense of your swim workout with automatic motion sensing technology that detects and records your swim strokes, calories, laps and more
Livermore, CA – (August 30, 2010) - FINIS, the Worldwide Leader in Technical Swimming Development and provider of select training equipment for the U.S. Olympic Swim Team, unveils the Swimsense® Performance Monitor (powered by SportSense), an intuitive device worn around the wrist while swimming. Using motion sensing technology, the Swimsense Performance Monitor automatically detects and distinguishes stroke types, records the number of laps swum, total distance, calories burned, lap time, pace and stroke count. With built-in automatic stroke recognition Swimsense is the first Performance Monitor in the world that can automatically differentiate between backstroke, breaststroke, butterfly and Freestyle. Custom settings allow the user to configure Swimsense for unique pool sizes, and personalize calorie calculations by specifying gender, weight and age.

The Swimsense Performance Monitor is effortless for fitness enthusiast and recreational swimmers to use, yet records the detailed training data that elite swimmers and triathletes demand. Swimsense will be available this holiday season 2010 for $199.99 MSRP at a variety of retailers including www.FINISINC.com.

"Most fitness enthusiasts and serious athletes who partake in swimming as part of their training routine can't remember how many laps they swam last week or how many calories they burned," says John Mix, President of FINIS. "With the Swimsense you can easily keep track of that and more. Simply get in the water and go, the Swimsense will automatically capture your entire swim workout as soon as you hit the start button. At the completion of your workout you can view your current swim session and any of your prior workouts for comparison."


With a free online workout viewer, you can upload your workouts via a USB connection to review up to 14 past workouts/swims for easy monitoring of your progress for easy progress monitoring. For the more serious swimmer or professional athletes, FINIS will also offer a subscription Training Log. For a low monthly fee you can create and track goals, workouts plans and access and store an unlimited number of past workouts for performance analysis. The intuitive design and high resolution of the interface make reviewing your workouts easy, and the Training Log is fully upgradable with automatic software updates. For more information about Swimsense and the entire FINIS product line, including gear used by the U.S. Olympic Swim team, visit www.FINISINC.com
About FINIS:
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer's Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 60 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.
Innovative research and design is FINIS' highest priority. This dedication has resulted in truly unique products such as: the Swimmer's Snorkel, which is recognized as the paramount tool to improve a swimmer's technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at http://blog.FINISinc.com/